Google AdWords has launched new alerts to help you manage your paid search campaigns.
Under the Opportunities Tab, Google has added alerts for keyword and budget ideas.
If you’re using conversion tracking, you can now set up a custom alert to notify you of changes in conversion volume, conversion rate, and cost per conversion.
So far, custom alerts are only available for individual accounts, but Google says they are working on rolling out custom alerts for accounts linked through My Client Center (MCC).