Topic

advertisers.

Everything we have published on advertisers. 663 articles
PPC

Bug Leaves Advertisers Unable To Change Ads On Yahoo

As I reported at reported at Search Engine Roundtable twice already, Yahoo has left their search advertising customers out to dry. Advertisers…

By Barry Schwartz · 12 Oct 2006

PPC

The Click Quality Council Formed By ClickForensics

ClickZ reports that ClickForensics announced that they will be leading a new group named The Click Quality Council to “discuss Pay Per…

By Barry Schwartz · 28 Sep 2006

Industry

Fun and Profit with Search Ad Arbitrage

Clever (some would say evil) search advertisers are taking advantage of price differences in search advertising programs by buying comparatively inexpensive paid…

By rumo · 28 Sep 2006

Industry

Text Link Ads Launches Feedvertising

Techcrunch reports that Text Link Ads has launched a new product named Feedvertising. Feedvertising is an advertising solution that allows advertisers to…

By Barry Schwartz · 27 Sep 2006

PPC

BusinessWeek’s Good Look At Click Fraud

Via Micropersuasion, Click Fraud is a BusinessWeek cover story on, well, click fraud. What’s new from stories we’ve already read and read…

By Danny Sullivan · 22 Sep 2006

Industry

Microsoft ContentAds Inviting Advertisers into Pilot

Microsoft adCenter began inviting selected advertisers into the ContentAds pilot, which is expected to begin displaying contextual ads across selected MSN properties…

By Jennifer Slegg · 29 Aug 2006

Industry

Yahoo’s CEO, Terry Semel, Answers Tough Questions

Search Engine Journal pulled out some serious quotes from a Fortune Magazine interview with Yahoo’s CEO, Terry Semel. I’ll pull out quotes,…

By Barry Schwartz · 15 Aug 2006

Industry

Google Testing Radio Ad Sales In Detroit

Google rides the radio waves, from News.com looks at how Google AdSense for radio is now being tested in Detroit, before a…

By Danny Sullivan · 28 Jul 2006

Industry

Google AdWords Now Reporting Invalid Click Rates

Google is now offering AdWords advertisers the ability to see how many invalid clicks that Google catches before they are billed. "Estimating…

By Danny Sullivan · 26 Jul 2006

Industry

Detailed Look into the Google AdWords Landing Page Algo

The Google AdWords landing page algo changes this month have resulted in many advertisers sitting up and thinking about quality issues beyond…

By Jennifer Slegg · 25 Jul 2006