advertisers.
Click Pirates Making A Mockery Of The Text Ad Space
Peter Da Vanzo uncovers a disturbing practice where there are people out there clicking on ads, with the sole desire to hurt…
New Landing Page Quality Score Announced for Google AdWords Advertisers
The Google AdWords blog has announced new changes that will be seen next week that will result in some advertisers faced with…
Report: Advertisers Lost $800 Million To Click Fraud Last Year
The San Francisco Chronicle reports on a click fraud study that claims 14.6 percent of all clicks and $800 million worth of…
Not GBuy: Google Launches Checkout
The wait is over for Google’s long-awaited payment service that’s been the subject of so much speculation. Google Checkout is a new…
Google Testing Ad Supported Premium Video
Google is running a test offering about 2,000 premium videos available for free streaming viewing, inserting a persistent banner-type ad at the…
Google AdSense Tests CPA Ads, Commission Based Ads
Philipp Lenssen reports that some AdSense publishers were invited to partake in AdSense ads that pay based on action, like an affiliate…
Ben Edelman Calls Out “Banner Farms,” Pins Hula Direct to the Mat
Ben Edelman’s latest report is yet another valuable analysis of how spyware applications defraud both Internet users and advertisers. This time he…
Just What You Always Wanted: a Mobile In-Game Ad Network
A mobile in-game advertising network called AdWRAP has launched… with an addressable audience of approximately five unique users. Actually, the potential reach…
TiVo Getting Into the Ad Serving Business
While TiVo is well known for allowing television watchers to skip advertising, they are hoping they can entice viewers to watch branded…
Yahoo Publisher Network Suspending Accounts for Poor Traffic Quality
It is no surprise that contextual advertising networks want good quality traffic for their advertisers and periodically clean house of publishers generating…