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Yahoo Local Adds Featured Listings
The Yahoo Search blog just announced a new Yahoo Local advertising solution named Local Featured Listings. This advertising solution enables advertisers to…
Google AdWords Broad Match To Act Differently For Commercial, Non-Commercial Terms
Depending on broad match or phrase match to get listed on Google? A new tweak to Google AdWords means that in some…
Online Advertisers Can Only Handle PPC Price Increase of Less Than 30%
Adotas reports on a presentation made at SES Toronto, where SEMPO said that 80% of PPC advertisers could only handle a 30%…
Judge Approves Class Action Lawsuit Settlement of $90 Million
News.com reports that a judge from Arkansas has approved the $90 million settlement issued between Google and Google AdWords advertisers. Of the…
New Click Fraud Index Aims To Quantify Click Fraud Rate
Elinor Mills points to a new Click Fraud Index service that reports click fraud rate among those monitoring through its network to…
Will ABC’s Online TV Shows Pave Way for ‘Next Big Idea’?
In a straw poll of media buyers, I found that the recent decision by Disney to stream some of its TV shows…
Trust Me, I’m A Jedi Scientist — Those Aren’t The Fraudulent Clicks You Were Looking For
Nice catch by Threadwatch, Click fraud concerns bruise Google from Bloomberg, where Google CEO Eric Schmidt is quoted saying to trust him,…
China Search Market Usage To Expect Decline In Growth
Shak informed me about this article that shows the growth of China’s search engine market is expected to slow down over the…
Demographic & Behavioral Targeting for Search
Next-generation targeting systems will go beyond simple keyword targeting systems and allow advertisers to place ads in front of searchers based on…
Microsoft Begins Testing Advertising In Live Products
Microsoft has announced advertising will be added to a variety of their Live products, including Office Live, Windows Live Mail and most…