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Google Explains Invalid Clicks
Google has rarely spoken publicly about click fraud issues surrounding their Google AdWords program, even with the publicity it has received of…
Google AdWords Launches Demographic Site Targeting
Via Andrew Goodman, news that Google AdWords has updated their control panel interface today to provide demographic targeting of content ads. It…
Google Agrees To $90 Million Settlement In Class Action Lawsuit Over Click Fraud
Search Engine Watch has learned that Google has agreed to a $90 million settlement fund in the class action lawsuit filed by…
MSN adCenter: Mac users need not apply either
Hot on the news that adCenter fails to support Firefox users, particularly by giving security warnings when Firefox visitors land on a…
CBS to Stream March Madness Over Web
CBS SportsLine plans to air the first 56 games of March Madness at NCAASports.com via March Madness on Demand (MMOD). Even on…
Yahoo To Ban Bidding On Competitor Trademarks To Stop Comparison Advertising
Yahoo No Longer Allow Bidding On Trademarked Terms on our SEW Forums has news that Yahoo will no longer be allowing companies…
Cost Per Keyword Spikes to $55 During Holiday Season
A MediaPost article reports on DoubleClick’s Performics data released recently that shows the overall “cost-per-keyword” “rose to around $55 in December, from…
Search Engine Advertising to Grow 26% in 2006
The study “Annual Ad Spending Study: Where & Why Advertisers Are Moving Online” released this week by Outsell, Inc. contains advertiser data…
Google Testing Expanded Print Ads Program
Via Threadwatch, Google is testing a new auction-based print advertising program, allowing advertisers to choose ad size, set a price, and decide…
Marketers Find Google Ads Slightly More Effective Than Yahoo & Well Above MSN
Survey: Advertisers Say Search Ads On Google Better Than Yahoo, MSN from MediaPost reports on an Outsell survey of 1,200 advertisers last…