CBS SportsLine plans to air the first 56 games of March Madness at NCAASports.com via March Madness on Demand (MMOD). Even on the Web however, availability of each game is subject to blackout due to broadcast agreements in individual local market.
Eighteen advertisers signed on for the special content including Courtyard by Marriott and Dell sharing the role of presentation sponsors. Additional marketers include State Farm, Pontiac and Lowe’s Hardware.
Inventory includes in-stream commercials that will air when the broadcast airs its own ads. A source at CBS SportsLine said that while some media buys were sold as packages, other advertisers bought separately. Many of the spots are repurposed TV ads.
The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15.
Google has added several new columns to Adwords reporting for video advertisers, to help them better understand the impact of their ads. Earned views, earned view rate, and earned subscribers are a few of the metrics now available for video ads.
Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob.
