advertisers.
Are Search Advertisers Paying More than they Need To?
Kevin Newcomb reports in the Clickz story: Search Ad Auction Models Flawed, Economists Say, that a new research paper reports that, “advertisers…
Google and Canada.com Announce Multiyear Partnership
The Toronto Star reports that Google has entered into a multiyear agreement with the well-known Canadian portal, Canada.com (owned by media giant…
Jennifer Slegg Joins SEW Blog As Contextual Correspondent
I’ve written before that Search Engine Watch doesn’t focus on contextual advertising because it’s not search. Having said this, with two major…
Video Ads for the iPod
PodGuide.TV points to a couple advertisers who are pushing content for download to iTunes and iPods. Sprite’s sponsoring a video short called…
HGTV launches vertical broadband video channel
HGTV.com has launched HGTVKitchenDesign.com as part of its vertical content strategy, which was outlined in May. The site is launching with six…
Big Guys Crowd Out Little Guys in SEM Arena; Some Branding Focused Advertisers Willing to Spend “Whatever” It Takes
The Media Post article: Search Execs: Big Brands Muscling Out Small Players, reports on comments made at the SG Cowen Internet Conference…
Google Job Opening For Head Of Classified Advertising Efforts
There has been massive amounts of talk about Google’s involvement and role in the classified advertising business ( Google Base? Google Automat?).…
About.com Ready to Relaunch
DMNews reports that about nine months after the NY Times purchased About.com, the site/service is about to relaunch. The news was made…
Humans Still Part Of Google Ad Review Process
Yesterday I posted about concerns over the relevancy of ads at Google and the question of whether human review was still being…
Advertisers Offer Google Kudos for Allowing Separate Bidding
Christine Blank’s article: Agencies Like Bidding Separately for Google Content, offers kudos from advertisers to Google for giving them more flexibility and…