PodGuide.TV points to a couple advertisers who are pushing content for download to iTunes and iPods.
Sprite’s sponsoring a video short called “Marcus Hates His Job,” which tries hard to project creative integrity and mostly succeeds, despite one moment of glaring product placement. Tagline: “An independent production brought to you by Sprite.”
Meanwhile, Bud Light’s created a character-driven mockumentary called “Ted Ferguson: Bud Light Daredevil” that more closely resemble advertising. (via Steve Rubel)
Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new, mistaken beliefs abound about advertising on Facebook, LinkedIn and Twitter. This post clears up four of the biggest misconceptions.
Twitter advertisers will now have the option to promote their accounts in search results, the great new high exposure ad placement for advertisers looking to promote their Twitter accounts, rather than promoting a specific tweet.
Facebook is making some changes to the way advertisers can target their ads to Facebook users. They are introducing multiple new targeting features, which will help advertisers drill down by location, demographic, interests, and behavior.
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