The Google AdWords landing page algo changes this month have resulted in many advertisers sitting up and thinking about quality issues beyond their ad copy, and looking more closely at their landing pages. I caught up with Google to get specifics on how the algo works, including just how they decided what made a good landing page versus what didn’t when they created their algo. I also have ten best practices for advertisers needing to improve landing page quality.
The full length SEW subscribers article is here. A shorter (but free!) version is here. Want to share your own best practices for improving landing pages? Visit our forum thread here.