advertisers.
Active Athletes In The Lead
Maybe there is a point where verticals can be connected to create critical mass. During this week’s Ad-Tech, I learned about a…
Superpages.com Revises Ad Algorithm
Idearc’s Superpages.com, a local search service based on Verizon’s yellow pages directory, is changing the way it displays ads. Using an algorithm…
Click Quality Council Outlines 8 Principles of Click Quality
The Click Quality Council, an anti-click fraud group created by PPC auditing firm Click Forensics, has issued a set of eight principles…
Ask to Launch Contextual Ad Network
Advertisers buying search ads in Ask.com’s Ask Sponsored Listings (ASL) program will soon have the option of buying contextually-targeted ads on IAC-owned…
Microsoft Announces Changes To adCenter
The changes were announced at the adCenter blog. The most intriguing part of their announcement is that they are basing the changes…
AdWords Announces Preferred Bidding Feature
A new feature at Google AdWords has just been released globally, and will be known as ‘preferred cost bidding’ or ‘preferred CPC…
Google Audio, Clear Channel Ink Deal
Getting buried under the DoubleClick deal, Google and Clear Channel Communications Inc. also announced a long-term agreement Sunday to place advertising for…
Utah’s Misguided Trademark Protection Act
Last week, technology law blogger Eric Goldman reported on a new law banning keyword advertising in Utah. The law bans advertisers from…
Miva Usurps Google in the Publishing Industry
Here at SES New York, I had the chance to sit down with Alex Vlasto, head of global communications for Miva. The…
JupiterResearch Reveals SEM Executive Survey Findings
A new report finds that the majority of search marketers are satisfied with the return on investment they are seeing from search,…