advertisers.
Ready To Advertise In Social Networks?
We’re fascinated by the decisions advertisers make when entering the social network fray. Gone are the days of merely buying clicks or…
Efficient Frontier Offers Agency Program
Search engine marketing firm Efficient Frontier has revamped its offerings to create a set of tools and services designed for non-search agency…
AOL Launches Google-Powered Search Marketplace
As they said they would when they expanded their alliance back in December 2005, AOL and Google are now offering advertisers the…
Google Tests TV Advertising
Google’s rumored foray into managing television ads with its AdWords platform has entered the next phase with a limited trial program over…
Judge Approves Yahoo Click Fraud Settlement
A judge has approved the proposed settlement reached nine months ago in a class action case brought against Yahoo by Checkmate Strategic…
Idearc Launches TV Campaign
The local search space is heating up, and now one player is moving the fight to TV. Idearc Media, the owner of…
NewsCorp-NBC Deal Matters, But Not As Google-YouTube Killer
No one can argue that well-produced entertainment will draw an online crowd. If there’s interesting product available online, then visitors or viewers…
Get Some Video Ad Accountability
The biggest players are still scratching their heads about how to define and quantify accountability, based on what we heard at ClickZ’s…
Google to Test Pay-per-Action Ads
Watch out Commission Junction. Here comes Google. Google today announced a limited beta test of pay-per-action advertising, a new pricing model for…
IAB Issues Guidelines for Lead Quality
The Interactive Advertising Bureau’s Lead Generation Committee has published a practical set of guidelines to assist advertisers in measuring lead quality, “The…