advertisers.
Can “Visits” Replace the Pageview?
In an attempt to provide advertisers with a new way to measure site traffic, comScore has added a new metric to its…
Google Audio Ads Expands Beta
Google is expanding its beta test of audio ads, which began in December with a limited number of advertisers. The Audio Ads…
Marketers Increasingly Turn to Social Networks
In 2007, as many as 48 percent of brand marketers will deploy marketing on social networking channels, up from about 38 percent…
Google Tests TV Waters
The Wall Street Journal reports (behind a pay wall) that Google’s long-awaited move to TV advertising is underway, with a small test…
Indian Portal Starts Keyword-Powered Ad Platform
ByIndia.com, an Indian portal owned by Web2Corp, announced it will offer a Google-like keyword/ad platform March 15. William Motley, CEO of Web2Corp…
Google Shares More Click Fraud Numbers
Invalid clicks on Google AdWords ads have consistently remained under the 10-percent mark, and are generally in low single-digits, Google revealed today.…
Google Ad Sales Exec Exits
Patrick Keane, until recently the head of advertising sales strategy at Google, has left to become executive VP and chief marketing officer…
Search Engines Are Allowed to Reject Ads
A Delaware court made it clear that search engines are allowed to reject an ad as part of their protected right of…
NY Times: Google Content Will Report Publishers, Allow Separate Bidding
The New York Times reported today that Google will soon allow advertisers separate bidding for individual publishing partner sites. Citing Kim Malone,…
EFF Backs Google Trademark Advertising Methods
Google’s allowing of advertising on trademarked keywords has received the support of the civil rights group Electronic Frontier Foundation. A Federal Appelate…