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Pepperjam Signs Exclusive Deal With DoubleClick
In an interesting move for a large scale agency, Pepperjam has signed an exclusive partnership deal with DoubleClick. “We made the switch…
Google to Require Publishers to Meet Quality Guidelines
As of today, Google will require AdSense publishers to meet the same page quality guidelines it holds its AdWords advertisers to with…
Yahoo Launches Quality-Based Pricing
At 6 p.m. PT tonight, Yahoo! Search Marketing will begin to roll out quality-based pricing across its sponsored search and contextual listings…
SpotRunner Dives Deeper into Local
Yesterday, local video ad and distribution provider Spot Runner announced a deal with Lexis Nexus Martindale Hubbel. This gives the company closer…
Indeed Testing Pay-per-Action Ad Model
Job search engine Indeed.com has been testing a pay-per-action (PPA) advertising model, which for recruiters means a pay-per-applicant ad model. The offering…
Google Cracking Down on AdSense Arbitrage
Several AdSense publishers have received notice that their sites, which are mainly of the AdSense arbitrage/made for AdSense (MFA) variety, are being…
Fair Isaac Pegs Billed Click Fraud at 10-15% – IN VERY LIMITED CASES
I’ve updated this post with several clarifications. I’ve also blogged separately about how these numbers should be looked at, in Fair Isaac…
Interview with YouTube on Partner Program
I recently spoke with YouTube’s Head of Product Marketing Jaime Byrne about the recent expansion of YouTube’s revenue-sharing partner program to include…
Bid4Spots Radio Ad Auction Launches in U.K.
Bid4Spots, a competitor to Google Audio Ads, announced plans to launch an auction for remnant radio ads in the U.K. this fall.…
YouTube Set To Test Marketability of SciFi Film
YouTube is launching a new animated science fiction show. The interesting part of this event is that YouTube is using the show,…