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Yahoo Adds Behavioral Targeting Features for Search and Display Ads
Yahoo today unveiled a trio of behaviorally targeted ad options for both search and display ads. Search Retargeting for Display Ads —…
Yahoo! Search Marketing Updates Help Center
Yahoo! Search Marketing has updated its help center. Specifically, it has made the following changes: Better organization and easier navigation Stronger search…
SearchDay | Could the Web be the Answer to Economic Plight?
Today's search engine marketing news and opinion: Could the Web be the Answer to Economic Plight?; 5 Tips for Travel Search Marketing…
AdBrite Adds CPC Option for Banner Ads
Advertising network AdBrite is now offering CPC (click per cost) for banner ads. Customers were already able to bid via CPC on…
The Account Quality Score: Money Pit for the Uninformed
In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time, especially in…
Over Before It Started: Google and Yahoo Search Ad Deal Canceled
Google is ending its search advertising partnership with Yahoo. It was never even implemented. Concerns over antitrust issues rose fast and furious…
Google to Change Calculations for Quality Score and Ad Rank
Changes are coming to the way AdWords calculates its Quality Score and Ad Rank. The changes will be implemented in the coming…
Collins Stewart Analyts Puts YHOO Value at $21
I guess Yahoo possibly talking with AOL again and launching a brand new advertising platform were not enough to ease opinions on…
Turn Introduces Dynamic Pricing into Behavioral Targeting Ad Solution
Online advertising firm Turn, Inc. is introducing dynamic pricing models into its behavioral targeting offering. The model will take factors such as…
Incentives Key to Mobile Marketing Success
Incentives can help mobile users overcome their initial negative reactions to mobile advertising, according to survey data released by ABI Research.