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Need To Track Your Brand Online? Try Search Monitor
There was a new service launched at the beginning of the month that follows all uses of your brand, domain, special keywords…
Google Content Network Expands Ad Network
The Google Content Network has expanded its ad network to include new advertising partners. The new partners underwent a certification process to…
Even for Google, Conversions Matter More Than Clicks
Wall Street is acting with caution when it comes to Google based on months of reporting that the search engine giant’s paid…
Is Google Becoming a Portal?
Google has long held that it is not a portal. Concerns of publishers wary of giving away their content to Google for…
Microsoft in Hot Pursuit of Google
At the Mix08 Conference in Las Vegas, Microsoft loudly declared its intentions to increase its share of the search market. Yesterday, Steve…
Yahoo Changes Minimum Bid Policy on Search Ads
Yahoo this week changed the way it will set minimum bids on some keywords in Sponsored Search ads in the U.S., bringing…
Google Tightens Restrictions on AdWords Display URLs
Beginning April 1, Google will no longer make exceptions to its policy requiring advertisers to match the display URL in an AdWords…
AOL to Distribute Citysearch Content, Ads
Amidst all the secret talks of mergers and deals between the top search players, AOL and IAC have agreed to a distribution…
Microsoft Won’t Take “No” for an Answer
Yahoo’s board of directors may have spurned its advances, but that’s not going to stop Microsoft in its effort to acquire Yahoo.…
Google AdWords Targeting: Expect More, Pay Less
Google Contextual advertising offers placement targeting. How to expect more, pay less in Content Advertising.