advertisers.
IAB Report: Internet Advertising Down, Search Ads Up First Half 2009
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet advertising. Overall Internet advertising in…
FTC Sets New Guidelines for Blogger Endorsements and Word-of-Mouth Marketing
The Federal Trade Commission (FTC) has issued new regulations regarding blogger endorsements and word-of-mouth marketing campaigns. If a blogger is paid to…
Facebook and Nielsen Team Up for New Advertising Initiative
Facebook is entering into a partnership with Nielsen for a new advertising offering on the social network. Dubbed BrandLift, the initiative will…
comScore and Omniture Partner Up for Digital Audience Measurement Service
Less than a week after being acquired by Adobe, Omniture is partnering with comScore to provide a digital audience measurement service. Specifically,…
Click Fraud Not Dead Yet
The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration…
Google Officially Launches DoubleClick Ad Exchange
A week ago, ClickZ’s Zachary Rodgers broke the news that Google would soon launch its new online advertising exchange. That news is…
Clearsaleing Offers Attribution Index to Help Allocate Marketing Budget
Clearsaleing has launched The American Attribution Index, designed to help online marketers allocate their marketing funds according to the most effective forms…
Google Ad Exchange Launch Expected Soon
Over at our sister blog, Clickz, Zachary Rodgers has some inside information that the anticipated display advertising exchange from Google could launch…
White Knight SEO Checks Google Cash Scam Artists
Back on September 2, 2009, I posted a story entitled, ” Google Cash Scam Artists vs. White Knight SEO Campaign.” On September…
Google AdWords Expands Opportunities Tab Beta Test
Back in July, Google AdWords began testing an “Opportunities Tab,” designed to help advertisers find more cost-effective traffic for their campaigns. Now,…