advertisers.
Social Media Comprises 20% of All US Display Ad Impressions
comScore has released data from their Ad Matrix for July 2009 and found that social networking sites comprised over 20% of all…
Is Google Looking To Add Lead Captures Into Organic Search? Or Change The World
There has been a lot of talk about Google testing aggregating mortgage search queries – with companies in legal battles over helping…
Microsoft adCenter Addresses Accusations of Illegal Pharmacy Advertisements
Earlier this week, a report from LegitScript.com and KnujOn stated that 89.7% of Bing’s ads for online pharamacies were from illegally operating…
Google’s Conversion Optimizer Popular Among Advertisers
Google is reporting that Conversion Optimizer is a hit among advertisers. Using second quarter data, the AdWords tool is on track to…
AT&T Interactive to Sell Yahoo! Display Ad Inventory
Yahoo! and AT&T Interactive have announced a new partnership in which the telecom will sell the search engine/media portal/email giant’s display advertising.…
Adgooroo Q2 2009 Search Ad Report Shows Market Stability, Despite Bing
Adgooroo has released their quarterly search engine advertising report, and despite the launch of Bing in June, things have remained pretty much…
Is YouTube’s Lack of Profitability a Myth? (And If So, Does Google Perpetuate It?)
The idea that YouTube makes no money for Google is widely held by many. Even yours truly falls for it entirely too…
CSI, Simpsons Ad Rates Now Higher for Online than TV
For the first time in history, some television programming is demanding higher ad rates online than it is for tv. Popular shows…
Your Data or Your Money: Is a Proposed Opt-In Privacy Bill Really Good for Consumers?
Congress is preparing an opt-in privacy bill for online advertisers, according to Peter Kafka. The effort is led by Rep. Rick Boucher…
Searchme Launches Search Advertising Program Out of Beta
In February, visual search engine Searchme began testing a search advertising program in a closed beta. Now, the ad program is officially…