CSI, Simpsons Ad Rates Now Higher for Online than TV
For the first time in history, some television programming is demanding higher ad rates online than it is for tv. Popular shows such as CSI and Simpsons are among those seeing the higher ad rates at such sites as Hulu.com and TV.com, according to Bloomberg.
For a prime time ad, advertisers generally pay $20 – $40 per thousand viewers. But on Hulu.com, the Simpsons recently garnered $60 per thousand.
Advertisers are willing to shell out the dough because internet viewers are more committed to the shows, generally seeking them out instead of channel surfing.
Additionally, there is less advertising on the online version of the shows and viewers are more likely to remember the web ads.
Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.
While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an impact on decision-making across search, social, and beyond.
You can set specific conversion windows for between seven and 90 days, flexible conversion tracking can be applied to conversions imported from Google Analytics, and editable conversion values allow you to set different values for goals and transactions.
