advertisers.
Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search
Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search,…
Facebook Graph Search Expands to More U.S. Users
Nearly six months after introducing Graph Search as a more natural, real-time search capability for social media, Facebook is taking the training…
Facebook Restricts Some Ad Placement to Protect Brand Reputation
Trying to appease advertisers, Facebook has updated its review process to ensure brands are protected. With this new process, Facebook aims to…
AdWords Review Extensions: Add Third-Party Testimonials to Ads
While ecommerce businesses have already had access to showing reviews in their ads, this new extension allows advertisers to add testimonials right…
Google Simplifies Process to Link AdWords, Analytics
If you've had problems integrating your Google AdWords and Google Analytics accounts together, you're in luck. Google is offering better support in…
How I Learned to Stop Worrying and Love Enhanced Campaigns
It's time to stop whining and start winning! If you haven't migrated already, or you have migrated but aren't doing anything differently,…
Google AdWords Dynamic Remarketing Launches For Merchants
Google has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available…
Do the PPC Engines Reward the Right Behaviors?
Google and Bing both reward for A while hoping for B. That is, both search engines claim to provide simplified account management,…
New in AdWords: Add Descriptions to Sitelinks
Google now lets advertisers specify, or nominate, the specific text they would like to appear for their sitelink descriptions. This allows advertisers…
Facebook Kills Sponsored Search Results
Facebook will soon begin streamlining its advertising options, and sponsored search results are among those that will be cut starting in July.…