AdMob.
Increasing App Visibility with Google Play and New Ad Opportunities
In response to mobile consumers' propensity for app use over Internet browsers, advertising innovations such as search apps on Google Play carve out the latest niche in digital…
AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments
Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also…
Google Web Designer Beta Launches for Advertisers
Google has announced the launch of the Google Web Designer, which was released as a public beta. The free tool enables advertisers…
Google Brings TrueView Video Ads to Online Games
Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream…
Google Ads Coming to Yahoo Sites
Yahoo confirmed that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites.…
Google AdMob Challenges & Rewards
Google’s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via…
Is AdMob the Next Big Thing for Performance Marketers?
As Google integrated the offering into AdWords, more flexibility and many more targeting options became available that would suggest that it's at…
A Hands-on Approach to App Store Optimization
App Store Optimization is the art of making apps rank in both popularity lists and search results within their respective app stores.…
Google Adds AdMob Mobile App Inventory to AdWords
Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The…
U.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012
Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad…
Google AdMob: A Performance Marketer’s Opinion
Unless your products are extremely broad appeal or you're selling mobile download bale goods (e.g., apps, books, music or video), let me…