AdMob.
Increasing App Visibility with Google Play and New Ad Opportunities
In response to mobile consumers' propensity for app use over Internet browsers, advertising innovations such as search apps on Google Play carve out the latest niche in digital…
AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments
Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also…
Google Web Designer Beta Launches for Advertisers
Google has announced the launch of the Google Web Designer, which was released as a public beta. The free tool enables advertisers…
Google Brings TrueView Video Ads to Online Games
Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream…
Google Ads Coming to Yahoo Sites
Yahoo confirmed that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites.…
Google AdMob Challenges & Rewards
Google’s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via…
Is AdMob the Next Big Thing for Performance Marketers?
As Google integrated the offering into AdWords, more flexibility and many more targeting options became available that would suggest that it's at…
A Hands-on Approach to App Store Optimization
App Store Optimization is the art of making apps rank in both popularity lists and search results within their respective app stores.…
Google Adds AdMob Mobile App Inventory to AdWords
Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The…
U.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012
Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad…
Google AdMob: A Performance Marketer’s Opinion
Unless your products are extremely broad appeal or you're selling mobile download bale goods (e.g., apps, books, music or video), let me…
How to Choose the Right Mobile Ad Network for Your Brand and Target Locally
The mobile ad landscape offers vast possibilities to national brands that want to promote their locations in order to generate leads, sales,…
Google Narrows AdMob to Mobile Apps
In the face of Google AdSense for Mobile and AdMob feature cross-over, Google has decided to make a clear break between the…
S. Korea FTC Raids Google Over Android Practices
Korean officials raided Google's Seoul offices on September 6 to investigate claims that the company is engaged in anticompetitive practices with their…
Apple App Store Hits 15 Billion Downloads, Revamps iAds
Apple continues to build its position of dominance when it comes to app sales. Having just hit 15 billion app downloads, Apple…
SearchDay: PPC is Dead Edition – May 25, 2011
Twitter acquires TweetDeck. Army gets social. Youtube turns six. AdMob turns one. North sea cools Google data center. Yahoo indecisive over Alibaba…
SearchDay: Flabbergasted Edition – May 23, 2011
Still here huh? If you were not swept up by the rapture this weekend then you can be thankful that you did…
Google South Korea Offices Raided by Police
Google has had their share of problems with authorities in Europe regarding data collection practices. Now South Korea has targeted Google for…
Search Week in Review for April 16, 2011
Here’s a recap of this week’s columns and news stories for the week of April 10 to 16, as reported by Search…
Tablet Device Usage Overtaking Print, Radio & TV [Infographic]
Admob (the mobile ad network owned by Google) recently surveyed 1431 tablet device owners to learn more about their usage habits. The…
Searching is the 2nd Most Popular Activity On Tablet Devices
Google's mobile ad business, AdMob, has conducted a survey of 1,431 users to find out how people use their tablet devices.
Microsoft Complaint Outlines 6 Reasons Why Google is a Monopoly
Microsoft today filed a formal complaint in Brussels accusing Google of curating a monopoly of the search market and unfairly promoting their…
Will Search Drive Mobile Ad Revenues?
With increasing search volume, combined with higher CTRs and CPCs than desktop search, it becomes a matter of arithmetic to plot a…
Google Product Development: Buying Company, People, Quicker Than Building Team
It seems Google wants to get into markets quick and the company is willing to pay for a company and its experienced…
The Empire Grows: Google’s Q3 Filing Reveals Aquisition Prices
According to Google’s Q3 filing with the SEC, the search giant bought social application maker Slide for $179 milion in cash. Previous…
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