Google.
The Ultimate Guide to PPC Call Tracking
Over the years, call tracking has evolved to a precise science. It’s now possible to track phone calls down to the keyword…
Google AdWords Upgrades URLs for Better Tracking
Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means…
Right to be Forgotten Should Apply Only in Europe, Says Google
Wikipedia founder Jimmy Wales among those backing Google's stance.
Google’s “Local Guides” Encourage Yelp-Like Reviews on Mobile
In the latest update to the Google Maps app is "Local Guides," a feature that is similar to "Yelp Elite."
Google Continues to Urge Marketers to Be Mobile-Friendly
The tech giant is sending warnings to webmasters whose sites are not mobile-friendly. How can you adapt and optimize your mobile SEO…
Will Apple Have Its Own Search Engine?
A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are…
Tweets to Appear in Google Searches
Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will…
Does Bing Deserve More of Your Money?
This may just be the beginning of a conversation about search engine budget allocation.
Google Disabled 524M Bad Ads Last Year
Counterfeit product ads are down, but Google has to fight as hard as ever to combat weight loss scam ads, according to…
Google, Microsoft, and Amazon Pay to Unblock Ads
Adblock Plus has been taking money from major tech companies to have their ads unblocked.