Google.
SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy
To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank…
Matt Cutts: Be Careful About How You Choose Your ccTLDs
Google considers many ccTLDs to be specific to a country, so be careful about how you choose your TLDs. Particularly, you need…
Maria Mitchell Google Doodle Honors First Female Astronomer
American astronomer Maria Mitchell is celebrated in today's Google Doodle. Born 195 years ago, she discovered a new comet in 1847, which…
What is ‘Pure Spam’? 10 Examples From Google
We all have our own definition of "pure spam", but what's more important is understanding what Google means by it. Here's a…
How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets
Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. Here's how you can manually create a system that…
Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]
Google search trends in Q2 show an increased interest in higher education, with searches for specific universities on the rise with an…
Google Will Make Starbucks Wi-Fi Faster
Starting this August, Google will be teaming up with Starbucks to roll out a faster Wi-Fi experience. Starbucks patrons will not only…
Microsoft Sends Google 26,000 URL Removal Requests Per Day on Average
Microsoft has submitted 17,142 takedown requests to Google in the past two years, equating to around 165 each week. Since July 2011,…
Google+ Local App Killed Due to Extremely Low Usage
Google has pulled the plug on the Google+ Local app for iOS and is pushing user to migrate to the Google Maps…
Google Doesn’t Care if it Ranks Your Site Properly
If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site…
Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time
Broken link building can play a valuable part in most people's link building strategies, but is an underused white hat strategy. Here's…
Google Relaunches the Zagat Experience on the Web and for Mobile
Google has announced the relaunch of its rating and review site, Zagat, along with a mobile app for both Android and iPhone.…
The Ultimate Platform Migration and Redirection Plan for SEO
If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know…
How to Measure SEO Success
Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three…
PPC Defense: Don’t Let These 7 Factors Damage Your Performance
Countless entities can damage your PPC campaign's performance – from seasonal trends, to more competition, to implementation errors, and more. Here are…
Bing Adds Pop-Up Child Abuse Warnings to UK Searchers
Bing has added a pop-up warning that will appear when someone is about view images of child abuse. Searchers who are almost…
Google Updates How AdWords Quality Score is Reported
Google said it is changing how the AdWords quality score is reported to make it easier for advertisers to adjust and revise…
How the Semantic Web Changes Everything for Search
The semantic web will present numerous challenges for search marketers, but by acting now you can soften the impact and actually take…
Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings
Google has updated its guidelines to warn webmasters against advertorials with links that pass PageRank. Also, heavily optimized anchor text used in…
3 SEO Methods to Repurpose Great Content
By reposting off-site publications on your website using either of those three methods, you are able to repurpose awesome articles and put…
Getting Started With Google Places for Business
In less than 5 minutes, you can get your business listing up and running on the largest search engine out there. Follow…
Google Analytics Gives Advertisers Bid Adjustments Report
Google Analytics now shows bid adjustment reporting, enabling advertisers who have linked their AdWords and Analytics accounts to run and analyze performance…
Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity
Google recently compiled research on back-to-school shopping behavior online in addition to consumer survey data to reveal this year’s shopping season happened…
Rosalind Franklin and Photo 51 Honored in Google Doodle
Today's Google Doodle honors Rosalind Franklin. Franklin took an X-ray diffraction image of the DNA molecule in 1952. The image was called…
Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook
It's no secret that some Fortune 500 companies are behind the times when it comes to their social media. A new study…
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