Google.
Google AdWords Call Extensions: Beware the Data Gaps
Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a baseline of how many potential leads…
Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers
Google and NORAD have launched their respective Santa Trackers, each with new functionality, games and maps to track Santa's flight. NORAD's site…
Google’s Universal Privacy Policy Class Action Lawsuit Dismissed
A US Magistrate in San Jose has dismissed a class action lawsuit challenging Google's universal privacy policy, finding that plaintiffs failed to…
Matt Cutts on Linking Guidelines: How Many Links on a Page?
A new Google Webmaster Help video features the head of webspam explaining how linking guidelines work and how many links webmasters should…
‘Demerol,’ ‘Butt’ & ‘Preggers’ Among 1,400 Strange Words Google Bans on Android
Wired found that the block list on Android contains 1,400 odd words. Some are obvious, others less so, and Wired said that…
Google, Bing, Yahoo Ordered by French Court to Block Video Streaming Sites
Google is disappointed about a court ruling in France that orders that they - as well as Bing and Yahoo - remove…
The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies
Cultivating a sophisticated cross-channel strategy leveraging search and social requires the same type of TLC gardeners use to tend their budding blossoms.
Google Glass Not Welcome in Seattle Diner
A Seattle diner has banned its customers from wearing Google Glass, as one visitor found out the hard way when he was…
Black Friday Mobile Sales & Thanksgiving Day Shopping Both Up: Google, IBM
In the aftermath of Black Friday, IBM and Google share research on what transpired, highlighting data that showed online shopping behavior, website…
SEO Really is Dead, Long Live…Uh…What Should We Call This?
It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point…
How to Build Links to Your Social Profiles
In addition to helping your site will rank well in the search results, building links to your social profiles will help increase…
Google Wants to Write Your Social Media Messages For You
A new Google patent describes a comprehensive social media bot, one that can analyze your past messages from social networks, email, text…
As Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data
Microsoft is reportedly looking at encrypting their Internet traffic, which would include their search results, in response to the NSA spying controversy…
A Guide to Google AdWords Bid Adjustments & 10 Top Strategies
Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and…
11 Must-Measure KPIs for Content Marketing Success
Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus…
Machine Learning Basics for Better Content & SEO Results
Learning algorithms learn from the patterns they detect, both in queries and documents, as well as the relationships between them. By understanding…
Google Adds Ability to Undo Changes in AdWords
Google has finally added a long requested feature to Google AdWords in the form of a simple "Undo" button, providing advertisers with…
Matt Cutts: Use the Link Disavow Tool Even if Your Site Hasn’t Been Penalized
If you've identified any suspicious or low-quality backlinks you believe might result Google taking a manual action, Matt Cutts recommends disavowing those…
Google’s Yellow Ads Label Now Showing on Desktop Searches
Google is continuing to run tests on making their Google AdWords ads in search results clearly look like ads. The bright yellow…
How to Use Images in Your Link Building Campaigns
You should make images a part of your link campaigns. Here are some tips on what make a good image (and a…
Google’s Eric Schmidt Tells iPhone Users How to Switch to Android
Google Executive Chairman Eric Schmidt wrote a rare and lengthy Google+ post by Schmidt over the weekend, giving the Apple community a…
New Google Newsstand App Replaces Play Magazines, Currents
Google has released a Google Play Newsstand app for Android. The new arrival replaces Google Play Magazines and Google Currents to provide…
97% of Top U.S. Retailers Not Following Mobile Redirect Guidelines [Study]
A hundred top U.S. retailers were examined to see if they were following Google's guidelines for mobile redirects. Ninety-seven percent were missing…
SEO in 2014: How to Prepare for Google’s 2014 Algorithm Updates
Here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, including a look…
Actionable Insights You Can Find in Google Analytics Multi-Channel Reports
In Google Analytics Multi-Channel Funnels reports, you can find several data nuggets which you can then leverage in your media buys and…
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