Google.
AdWords Search and Display Networks Will Soon Get Impression Share Metrics
Google will soon add impression share metrics for its search and display networks – a long awaited addition. Impression share is the…
Search Engines & Opinions: Just How Trustworthy Are Search Results?
Search results on Google, Bing, and elsewhere hold immense power and are becoming extremely influential – especially when few question the accuracy…
Why Search Marketers Must Use AdWords Ad Extensions
In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad…
SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA
Rep. Lamar Smith promises to revive the SOPA bill in February. Here’s what has happened to date, who created the piracy problem,…
Average Viewer Watched 23.2 Hours of Online Video Content in December
According to comScore, 182 million U.S. Internet users watched online video content in December 2011 for an average of 23.2 hours per…
Google’s Call to Action: Tell Congress to Vote NO on #SOPA
To call attention to two bills that would result in massive web censorship and hurt American businesses, Google today has carried through…
5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers
Things have evolved and changed, but the Internet is the same as it always was and is a society evolving. Facebook is…
10 Elements of a Perfectly Optimized Page
One area that search engines have made a number of significant advancements in recent years is in how they evaluate content on…
Google to Protest SOPA on Home Page Tomorrow
Millions of people visiting Google’s home page tomorrow will be greeted with a link demonstrating the company’s opposition to controversial anti-piracy bill…
Google Dominates Global Paid Search as 2011 Holiday Online Shopping Sets New Records
2011 saw the biggest retail e-commerce holiday spend in history, totalling $37.2 billion, with paid search budgets and CTRs up significantly over…