Google.
How to Win the PPC Championship
In PPC, it’s great to grab one of the premium positions above the search results – but you can still score (i.e.…
Newest International SEO Challenge: Hreflang & Canonical Tags
Google is telling us that we should use a regional subtag on each URL to help Google’s spider figure out what kind…
5 Stages of Coping with Loss of Search Query Data
Unfortunately, there isn't a silver bullet that will compensate for losing a rising percentage of keyword data in analytics. There are several…
The End of Link Building as We’ve Known and Loved it
Old-fashioned link building should be part of your marketing mix, but doing it in isolation will send unbalanced signals to search engines.…
Google Earth Funds Sea Turtle Tracking Project and Game
Through the use of the Google Earth API technology and a grant given to the sea turtle conservation network WIDECAST, Google is…
comScore: Bing Takes No. 2 Spot From Yahoo in December 2011
Bing is finally the No. 2 search engine, according to the latest figures from comScore. Bing which launched in June 2009 with…
The Google/Microsoft Comparison: Industry Reaction to Antitrust Debate
We reached out to search engines and marketers for their thoughts on Google Search Plus Your World, particularly on whether Google may…
Search Quality & Twitter’s Outrage: Industry Reaction to Google Changes
Backlash to Google’s Search Plus Your World has been fast and furious. Twitter went off the deep end and tech journalists are…
Rank for Anything You Want on Google Search Plus Your World
Google Search Plus Your World pulls personalized organic results from the Google+ network with no regard for context, quality, freshness, or relevance.…
Google ‘Search Plus’ and Our Ever Decreasing Circles
Is Google’s latest move bad for users? Is it leading us to a future search experience that replaces pure information retrieval with…