Google.
1 PPC Resolution You Must Make: Fix Your Quality Scores
It’s time to fix your quality scores. Many advertisers have hundreds, if not thousands, of keywords, so prioritizing optimization efforts is a…
How to Build a Direct Response Funnel in YouTube
When it comes to marketing on YouTube, advertisers don’t often pursue the video platform’s power to drive direct response leads and sales.…
Google Stops Warning China Searchers About Dangerous Keywords
Google had been offering users a warning if they searched for terms including "Freedom", and whenever someone in China had made such…
Evolving Your SEO: Moving Toward a Content Marketing Approach
Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here’s…
3 Amazingly Simple Ways to Use Video for Link Building
Clever use of videos can tremendously help your SEO efforts and make good content more digestible and engaging. Get ahead of the…
Becoming a Traffic Harvester
By examining terms that rank close to the first page of search results (for terms with decent search volume) that aren’t showing…
Email Autoresponder Bridge Building: The Art of Following Up
If you don’t set up your website to capture your visitors’ contact information and follow up with them over time, you’re missing…
Local SEO Citations – The New Link Building
Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any…
Where Link Building is Heading in 2013
Ten predictions on what 2013 holds for popular tactics: link building packages; analytics; infographics as link bait; directories; sponsorships; forum posting and…
Keys to an Effective Mobile Local Search Strategy
About 40% of mobile searches on Google have local intent, and that number is only growing. Mobile consumers are relying on their…