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Measuring Content Success: 2013’s Key Data Challenge
Measuring how successfully you're spending your budget is difficult in the newly emerging content-led digital landscape. We examine some of the metrics…
SEO Revelations for 2013
The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no…
Will Europe Force Google to Change How it Displays Search Results?
Although Google escaped relatively unscathed from a U.S. antitrust investigation into its business practices by the FTC, Europe may bring a less…
Foundem Sues Google for Anti-Competitive Conduct
Foundem, a comparison search website that helped initiate a large-scale European Union anti-trust investigation against Google, has filed a lawsuit against Google,…
Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle
It can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you to create a content strategy,…
3 Ways B2B SEOs Can Keep on Winning in 2013
Instead of focusing on New Year’s resolutions, let’s look back at the things B2B SEOs did that were working in the past…
Search Retargeting Arrives on Facebook’s Advertising Exchange
The same tactics that make search marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook. Here's a…
LinkedIn Now Has More Than 200 Million Members
Professional social networking site LinkedIn has announced a new milestone: more than 200 million members. By far, the United States boasts the…
SEO Link Building Best Practices for 2013: Interview with Neil Patel
Neil Patel, founder of KissMetrics, shares his thoughts on topics including post-Penguin SEO link building best practices, anchor text, social signals, misconceptions,…
Secrets to Writing Engaging Titles & Content for SEO
What makes a post engaging or popular? It all boils down to understanding your audience and why they are (or aren’t) reading…