Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
Industry

Need a Timer? Use Google

Google has a new fun tool. If you ever need a quick online timer, now you can type a specific search query…

By Jennifer Slegg · 05 Aug 2013

SEO

Why is My Health Care Competitor Outranking Me?

One health care company has found itself being outranked – sometimes big time – by a competitor every time in every location.…

By Eric Ward · 05 Aug 2013

PPC

2 Specific Strategies to Build Trust With Extra Cautious Prospects

If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built…

By Howard Jacobson · 05 Aug 2013

SEO

Link Building A-Z Guide – Definitions & Terms

For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful…

By Julie Joyce · 05 Aug 2013

SEO

Can Google Authorship Really Cause a Huge Traffic Drop? [Case Study]

One site owner claimed that adding Google authorship caused a drop in traffic and removing authorship triggered a Google retaliation in the…

By Chuck Price · 04 Aug 2013

Mobile

SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of…

By Rachel Pasqua · 02 Aug 2013

Analytics

Google Analytics Announces API for Real-Time Analytics Data

While real-time reporting has made it easy to make adjustments to campaigns on-the-fly, it still requires human interaction to monitor and observe…

By Thom Craver · 02 Aug 2013

Local

Google Shows Reviews in New Search Overlay, Offers ‘Perks’ to Reviewers

When you click on the Google reviews link for a business listing in the search results page, a new overlay featuring those…

By Jessica Lee · 02 Aug 2013

Local

Matt Cutts: Be Careful About How You Choose Your ccTLDs

Google considers many ccTLDs to be specific to a country, so be careful about how you choose your TLDs. Particularly, you need…

By Jennifer Slegg · 01 Aug 2013

Industry

Maria Mitchell Google Doodle Honors First Female Astronomer

American astronomer Maria Mitchell is celebrated in today's Google Doodle. Born 195 years ago, she discovered a new comet in 1847, which…

By Thom Craver · 01 Aug 2013