Google.
Meaningful SEO Metrics: Going Beyond the Numbers – SES San Francisco
Has everyone recovered from lunch? If not, don’t fall asleep quite yet. Next up, we’ve got John Marshall, who is always on the quest for meaningful numbers. He’s…
Redefining Search-Engine Friendly Website Design
The term “search-engine friendly design” has always been misunderstood by many people: usability professionals, web designers/developers, information architects, advertisers, and even search…
Google Turbo Charges Mobile Features
Google is beefing up its mobile features with two launches. First, it has introduced Voice Actions for Android, making it possible to…
Check Out ‘Introduction to Remarketing’ at SES San Francisco 2010
Among the sessions that you’ll want to check out at SES San Francisco next week is “Introduction to Remarketing.” I know, I…
Getting Seriously ‘Wowd’ On Facebook
It’s hard to find an original headline when the company name actually is “Wowd.” The search startup has launched what it calls…
Google Adwords Ready To Roll Out Updated Keyword Tool
Google said it is transitioning out of its ‘old’ keyword tools – Keyword Tool and Search-based Keyword Tool – at the end…
SEO Talk: Gospel or Hearsay?
Listen, learn, and test, test, test. What worked yesterday may not work today, so continually keep an eye on what's being said…
Google, Verizon Outline 7-Point Proposal Towards An Open Web
In the light of the ongoing debate about web neutrality, Google and Verizon have put together seven points in a proposal to…
The Challenges of Measuring SEO Success, Part 2
How personalization, localization, and update frequency have changed search engine optimization; what the new key metrics are in Google Webmaster Tools; and…
China’s Baidu Set For International Expansion
China’s main search engine Baidu is ready to expand beyond its domestic market, CEO Robin Li said. “Going forward I think we…
Google Confirms Slide Buy
As expected, Google confirmed rumors that it has purchased social apps platform Slide. However, the company provided no indication as for the…
How to Cut Through the Clutter in Branded Search
Introducing a methodology to measure true branded search volume -- one that is scalable and broadly applicable to virtually any brand.
Google Places Now Allows Replies
Review sites, such as Yelp and Google Local, understand that it can be upsetting to business owners to receive negative reviews. Avoid…
NHLPA Starts SEO From Scratch To Up Its Game on Google
How-to guide: Optimizing your website for search engines, using the NHLPA.com as a live, working example.
Is Author an Authority Signal for Google?
Do bloggers have an authority score, and could it be that authors are a weighting factor to consider in the value of…
Modified Broad Match — Broad Match as it Should Be
You should be making extensive use of modified broad match in your PPC campaigns. And here's why.
Google AdWords Trademark Case Victory, AOL Revenue Tumbling And More
An overview of some of today’s search, advertising and tech news. Google Adwords was granted victory by U.S. District court Judge Gerald…
5 Ways to Improve Your Local Search Marketing Strategy
Don't lose out on a huge amount of potential business. Use these local search strategies.
Facebook SEO: Of Links and Likes
Is it time to add Facebook to the list of search engines to optimize your site for? It may not be, but…
Google Sites Most Popular In U.S. In June But Yahoo Closing In [comScore]
Google sites remained the most visited in the U.S. during the month of June but Yahoo is closing in on its rival,…
Search Engine Update – Who’s Out There Shaking Things Up?
Bits and bobs to keep up with search engine product updates: YouTube, Wolfram|Alpha, Bing Maps and more. YouTube has extended video upload…
Will the Bing & Yahoo Search Alliance Succeed?
What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications…
Impact of Legal U.S. Online Gambling on Search and the Web
The search industry may profit from increased PPC advertising cash. However, forum and blog comment spam will no doubt increase and endless…
Facebook Questions Challenging Search Engines And LBS
Facebook Questions beta is the social site’s most recent feature launch. It allows users to crowdsource their own questions by submitting them…
Hiring an In-House Link Marketer? 2 Essential Skills for the Job
When hiring a link marketer, ask these important questions during the hiring process to make sure they have the right stuff to…
Page 195 of 323