Google.
How to Build Links to Your Social Profiles
In addition to helping your site will rank well in the search results, building links to your social profiles will help increase…
Google Wants to Write Your Social Media Messages For You
A new Google patent describes a comprehensive social media bot, one that can analyze your past messages from social networks, email, text…
As Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data
Microsoft is reportedly looking at encrypting their Internet traffic, which would include their search results, in response to the NSA spying controversy…
A Guide to Google AdWords Bid Adjustments & 10 Top Strategies
Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and…
11 Must-Measure KPIs for Content Marketing Success
Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus…
Machine Learning Basics for Better Content & SEO Results
Learning algorithms learn from the patterns they detect, both in queries and documents, as well as the relationships between them. By understanding…
Google Adds Ability to Undo Changes in AdWords
Google has finally added a long requested feature to Google AdWords in the form of a simple "Undo" button, providing advertisers with…
Matt Cutts: Use the Link Disavow Tool Even if Your Site Hasn’t Been Penalized
If you've identified any suspicious or low-quality backlinks you believe might result Google taking a manual action, Matt Cutts recommends disavowing those…
Google’s Yellow Ads Label Now Showing on Desktop Searches
Google is continuing to run tests on making their Google AdWords ads in search results clearly look like ads. The bright yellow…
How to Use Images in Your Link Building Campaigns
You should make images a part of your link campaigns. Here are some tips on what make a good image (and a…