Google.
Interest Category Targeting in Google AdWords
A long sought-after and powerful targeting mechanism is now available to all AdWords advertisers on the Google Display Network. Here's an overview of how Google Interest Category Targeting…
The Cost of Google’s “Strategy of Everything”
Google is likely the most ambitious company to date: They want to own every facet of the Internet experience. But this "strategy…
21 Resources New Marketers Must Bookmark
It’s essential for marketers to stay abreast of developments and best practices in the search industry. Regularly reading articles, research, and news…
Paying for Search Rankings – Is Everyone Doing It?
Some paid links are considered relatively evil, but others are much more widely accepted. Some may not like to admit it, but…
Google Display Network Continues Evolution With 4 New Features
This month the latest features in the evolution of the Google Display Network were rolled out. Here's a look at these four…
Google Turns Off PowerMeter, Discharges Google Health
Citing limited usage, Google has announced they will pull the plug on Google Health – a site for storing your medical history…
Do The Police Need Search And Social Gurus?
With the recent capture of one of FBI's Most Wanted through the use of social media and other arrests that have been…
Google Testing Black Navigation Bar, New YouTube Player
Google is testing an alternative homepage design featuring a black navigation bar with white links. Appearing mainly for Firefox users, the black…
Resources for Learning About PPC
A guide to useful resources from the "big three" search engines (Google, Bing and Yahoo) that will help anybody working in PPC…
Dilbert: Scratching Google’s Back on Black Hat SEO Awareness
Black hat SEO tactics are no laughing matter, but that hasn't stopped established comic strip Dilbert from poking fun. Two recent Google-centric…
Yandex and Rambler Band Together Against Google Russia
While Google has dominion in most countries, in Russia it's just a footnote to Yandex, the country's leading search engine. To ensure…
Google AdWords “Interests” Graduates
Google AdWords has graduated an experimental feature known as "Interests" to mainstream availability. The feature lets advertisers target users by their broader…
Could Google Suggest Be Used to Send Coded Messages?
Google Suggest could be used to transmit secret messages in plain sight. That's the message from a stenography specialist who says spies…
Google Scoops Up 5 Creative Awards at Cannes Lions Ad Festival
Google, a company that has made its name off search and has famously eschewed brand advertising for over 10 years, have picked…
The Developing FTC Google Search Antitrust Case
The FTC is preparing to launch an antitrust case against Google's search division. The company is facing accusations of unfairly favoring its…
Ensure Your Success When Porting Campaigns from Google AdWords to Microsoft adCenter
The four biggest areas of concern when porting campaigns from AdWords to adCenter are bids, keyword status, modified broad match, and tracking…
Concrete Details on Google Music (Beta)
After months of anticipation and weeks of dedicated waiting, I've received an invite to the Google Music (Beta). Here are a few…
Play Blekko’s New “3 Engine Monte” Game
Blekko, the world's favorite upstart search engine, has made some major recent updates. One fun extra included is called "3 Engine Monte."…
Google Hits the Billion Monthly Unique Visitors Mark
Roughly one in seven people around the world visit Google monthly. How do we know? Google has just become the first company…
Performance Based SEO: Innovative Pricing or Russian Roulette for Backlinks?
The performance-based SEO model can work, but has a disconcerting mix of over-the-top claims, moral hazards, and aggressive link building tactics that…
Google +1 Counts Appearing in Search Results
In what seems to be an attempt to further push its new Google +1 button, Google is showing the number of +1's…
DuckDuckGo: Ditch Google, Bing for Unfiltered Search
DuckDuckGo, a small-time search engine, focuses its promotions on showing ways it's (supposedly) better than Google. The current message: DuckDuckGo lets you…
Google Street View Halted in Bangalore
Just a few brief weeks after Google Street View cars started driving on the streets of Bangalore, India, Google has halted its…
U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms
Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That's the message from a recent study…
Has Same-Sex Marriage Controversy Caused Google To Retreat From Open Gay Support?
During Gay Pride celebrations last year Google's support was highly visible, as banner-carrying employees attended events around the world. This year, Google's…
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