Google.
How to Integrate Content Marketing – Your Path to ROI
By integrating your content marketing with all the other elements of your marketing, sales, and branding processes, your content will have a…
New Google Shopping Overview & 4 New Tools
Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure…
Matt Cutts Says ‘Stop’ Guest Blogging for SEO: Here’s Everything You Need to Know
Google's Matt Cutts, in a personal blog post, declared that "guest blogging is done" as an SEO tactic, setting off a firestorm.…
5 Critical Factors for Optimized Mobile PPC Targeting
Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren't yet fully invested…
iBeacon: Goodbye Showrooming, Hello In-Store Purchase
Apple's iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing.…
Google’s Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]
Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in…
Google Killed 350 Million ‘Bad Ads’ in 2013
In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers…
The 3Ps of Content Measurement: Page Rank, Traffic & Engagement
Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions.…
Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines
The major search engines offer insight into what they look for in a website. These guidelines are useful for determining how search…
Dissecting Google Penguin 2.1: What Factors Mattered? [Study]
SEO data platform MathSight used its reverse engineering process to give clues into what factors Penguin 2.1 was targeting. This data builds…