Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
SEO

Matt Cutts: Submit Scraper Sites That Outrank You on Google

If scraper sites that have copied your own content, you can now report it to Google by providing the source URL, where…

By Jennifer Slegg · 27 Feb 2014

PPC

Google AdWords Launches Flexible Conversion Counting

Google AdWords has officially announced a new way for advertisers to track and measure conversions with their new flexible conversion counting. The…

By Jennifer Slegg · 27 Feb 2014

SEO

Why SEO is About Pull, Not Push

It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short…

By Guillaume Bouchard · 27 Feb 2014

PPC

Yandex & Google: A Big Change for Russia’s Display Ad Market

Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues…

By Michael Bonfils · 27 Feb 2014

Industry

Google Powers ‘American Idol’ Voting, See Live Results in Facebook

Google has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from…

By Jessica Lee · 26 Feb 2014

PPC

Google, Yandex Integrate Display Ad Platforms

This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and…

By Thom Craver · 26 Feb 2014

Development

8 UX Tools Every Digital Marketer Needs in Their Toolkit

Analyzing and testing website design and optimization to improve the user experience is a necessity. Drive more traffic and increase conversions with…

By Erin Everhart · 26 Feb 2014

Analytics

3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start…

By Lisa Raehsler · 26 Feb 2014

SEO

7 Things You May Not Know About Google’s Disavow Tool

The process of disavowing links through Google is a mystery to many, and several misconceptions have surrounded the tool's use since it…

By Marie Haynes · 26 Feb 2014

SEO

Matt Cutts: EXIF Image Metadata is ‘Potentially’ a Google Search Ranking Factor

EXIF data is the metadata that is included in most images that are taken with a camera. It includes things such as…

By Jennifer Slegg · 25 Feb 2014