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Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,712 articles
Latest in Google

Bing Deep Links Issue to Blame for ‘Mysterious’ Yahoo Links

A Parkersburg News & Sentinel blog post featured a reader’s question that stumped the author: “Why does a link for a fiery accident on I-77 from 2011 pop…

By Danny Goodwin · 31 May 2012

Industry

Peter Carl Fabergé Google Doodle Honors Fabergé Egg Creator

Today’s Google Doodle is an intricate image of the search giant’s logo hidden amongst jewel-encrusted Fabergé eggs. The logo pays tribute Russian…

By Miranda Miller · 30 May 2012

PPC

Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

More advertisers are taking advantage of Google’s Display Network in their online advertising mix. And, as when you begin to use any…

By John Lee · 30 May 2012

PPC

Where Are Your Website Visitors Coming From Just Now?

Your AdWords traffic can arrive from two different universes: search and display. Since the visitors are different, your ads need to be…

By Howard Jacobson · 30 May 2012

Industry

Google Searches Surge After Knowledge Graph Launch

If one of Google’s goals in launching the Knowledge Graph was to increase the number of searches being conducted, then it seems…

By Danny Goodwin · 30 May 2012

Video

Google Not Responsible for Policing YouTube Content: French Court

Court rules Google has no obligation to “police (YouTube) content before it is put online as long as it informs users that…

By Miranda Miller · 30 May 2012

SEO

Google Penguin 1.1 Pushed Out As Some Sites Report Recovery

Google refreshed the Penguin algorithm late Friday, heading into the long weekend, just as some sites are starting to report that recovery…

By Miranda Miller · 29 May 2012

SEO

After Google Penguin, Travel Sites Need to Get Serious About Inbound Marketing

To grow and sustain success in the competitive online travel space, travel sites need to be better at attracting visitors from a…

By Jeff Slipko · 29 May 2012

PPC

Downloads & Pivot Tables for AdWords Analysis

You spend time extracting data about AdWords campaigns to send to your clients, your boss, and other stakeholders. But more important is…

By Alistair Dent · 29 May 2012

SEO

3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

Focus on providing the best possible relevancy to users. If you want prime real search engine estate, you’ll either have to dish…

By Guillaume Bouchard · 27 May 2012

Industry

Google Didn’t Infringe on Oracle Patents, Jury Finds

The ruling brings an end to second phase in the ongoing battle over Android's use of Java code. Oracle had previously won…

By Shaun Nichols · 25 May 2012

Mobile

Google Updates Search App for iPhone, iPad

Google has released a new version of its iPhone search app, boasting a revamped interface, full screen image searches and improved search…

By Alastair Stevenson · 25 May 2012

Content

7 Reasons Content Marketing is Better Than Link Building

Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals…

By Kevin Gibbons · 25 May 2012

Mobile

Mobile Local Monetization: How & Where is it Happening?

How will mobile local monetization materialize? That’s the big question. This outline offers a few foundational elements for mobile monetization which many…

By Michael Boland · 25 May 2012

Industry

Baidu: We Do Semantic Search Better Than Google

Google unveiled its Knowledge Graph recently, which it called the “first step in the next generation of search.” Chinese search giant Baidu…

By Adaline Lau · 25 May 2012

Industry

Google Copyright URL Removal Requests Top 1.2 Million

Google reports it receives over 250,000 requests to take down URLs accused of copyright infringement each week. In the past month, Google…

By James Dohnert · 25 May 2012

Industry

Google Search Results Alert Users of DNSChanger Trojan Infection

Google is embarking on an awareness-raising program that will see it notify, via its own search results pages, roughly half a million…

By Gareth Morgan · 25 May 2012

SEO

Lost on Google: Small Businesses Seek Answers After Penguin Update

A Wall Street Journal article on Google’s Penguin update highlighted some of the damage done to small businesses. Taking a quick look…

By Danny Goodwin · 24 May 2012

SEO

Internal Linking to Promote Keyword Clusters

A logical and well-coded site architecture that serves your visitors is critical. Here's how internal linking works, why clustering promotes the strength…

By Dave Davies · 24 May 2012

SEO

Future of SEO: Investment, Innovation & Integration

It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms…

By Andy Betts · 24 May 2012

SEO

Practical Post-Penguin Marketing Ideas for Small Business

A search marketing realignment, reorientation, and for some, total reinvention is in order following Google’s multiple updates in 2012. Here are a…

By Adam Stetzer · 24 May 2012

Industry

Larry Page Looks Beyond Today at Zeitgeist 2012, Talks Search, Priorities & Big Bets

Google CEO Larry Page took the stage at Zeitgeist 2012 to talk Beyond Today, though in fact he spent the majority of…

By Miranda Miller · 24 May 2012

PPC

Google Tests “Ads Related to” Notation Above PPC Ads

Google is testing the insertion of a new line of text located above the top block of paid search advertisements. The "Ads…

By John Rampton · 23 May 2012

PPC

Disney, Las Vegas Top Searched Travel Destinations in Early 2012

If search volume is any indication, Americans plan to spend their 2012 vacations at Disney or in Las Vegas, according to an…

By Miranda Miller · 23 May 2012

SEO

Five Questions A Good Link Builder Should Be Able To Answer

The days of being a half-assed link builder are over. For those looking to hire (or perhaps fire) a link builder, be…

By Eric Ward · 23 May 2012

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