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Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,712 articles
Latest in Google

Google Sunsets ‘Old’ Analytics Reports

Google Analytics announced in a blog post that v4 is no more. Starting today consumers will see only the new version - v5, which will include features like…

By Thom Craver · 18 Jul 2012

Mobile

Why Tablets Should be a Core Component of Your Paid Search Strategy

Mobile and tablet strategies are now must-haves. Consumers are engaged across multiple devices, at various times. Here are some of the latest…

By Jason Tabeling · 17 Jul 2012

Social

Social Network Visibility in the SERPs for Personal Brand Searches [Study]

Earlier this year we analyzed how social networks appear in the search results for 500 of the world’s top tech writers. Given…

By Nathan Safran · 17 Jul 2012

Video

AdWords for Video: The Good & The Bad From a Video Ad Junkie

To some extent, AdWords for Video has made the video ad campaign creation process simple. In other cases, it throws out the…

By Manny Rivas · 17 Jul 2012

Industry

Marissa Mayer Named Yahoo CEO

Long-time Google executive Marissa Mayer has been named president and CEO of Yahoo. Google's 20th employee resigned from Google yesterday. She starts…

By Thom Craver · 17 Jul 2012

SEO

7 Habits of Highly Effective SEO

Proper SEO efforts need to be worked on a regular basis to realize the types of gains that can deliver really solid,…

By Mark Jackson · 16 Jul 2012

SEO

How to Predict Keyword Profitability in New Verticals

Want to gauge organic keyword profitability? This four-step forecasting model will help you predict the potential value of your target keyword verticals,…

By Ken Lyons · 16 Jul 2012

Social

How Search is Helping Quora Break Through to the Mass Market

Quora is seeing tremendous growth, with traffic to the site increasing by nearly 300 percent over the past year to more than…

By Eli Goodman · 16 Jul 2012

Industry

Google CEO Larry Page Returns to Work After Illness

Google Executive Chairman Eric Schmidt said that CEO and co-founder Larry Page returned to work last week following an unspecified illness and…

By Shaun Nichols · 16 Jul 2012

Industry

Gustav Klimt Google Logo Celebrates 150th Birthday of Austrian Erotica Artist

Today, the Google homepage logo is found within Gustav Klimt’s The Kiss, in honor of the controversial Austrian artist’s 150th birthday. Klimt,…

By Miranda Miller · 14 Jul 2012

Social

Save Time With Bookmarklets

Curating and sharing content can quickly become time consuming. These bookmarklets can save you time, letting you share pages with one click…

By Duncan Parry · 13 Jul 2012

Industry

Google, Bing Grow Search Market Share as Yahoo Continues to Wither

Google further increased its already dominant share of the U.S. search engine market in June, topping its own record set in May,…

By Danny Goodwin · 13 Jul 2012

Industry

Google Easter Egg: Search “Conway’s Game of Life”

A new Easter egg has been discovered on Google. Users who search for “Conway’s Game of Life” (minus the quotes) will see…

By Danny Goodwin · 13 Jul 2012

Mobile

Google Hit With Patent Lawsuit Over Chrome for Mobile Technology

Google is being sued by California-based EMG, which alleges that Google's Chrome web browser infringes its patents relating to zooming and scrolling…

By Carly Page · 13 Jul 2012

PPC

Google Allows Users to Mute Display Ads

For customers who no longer want to see a certain display ad, [x] marks the spot. Google has announced a new icon,…

By John Rampton · 12 Jul 2012

Content

23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality?

Use this guide to evaluate a new article, blog post, video or audio content before hitting publish to ensure you’ve achieved the…

By Miranda Miller · 12 Jul 2012

Industry

Bing Search Rolls Out New Look in UK

Bing has announced a number of changes designed to improve the user experience for searchers. Bing said the service improvements include faster…

By Dan Worth · 12 Jul 2012

SEO

Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics

In the interview on what makes a quality website, Matt Cutts discussed competing against big brands, infographic dangers, physical businesses with multiple…

By Miranda Miller · 11 Jul 2012

Content

Brands as Publishers: The Changing Rules of Search & SEO

Google Panda and Penguin have changed web marketing and SEO strategies dramatically. Companies that shift from technical search tactics to building content…

By Toby Murdock · 11 Jul 2012

Analytics

Using Custom Alerts in Google Analytics

Google custom alerts act as a kind of 24-hour watchdog for anomalies in your data, to let you know when deviations from…

By Thom Craver · 11 Jul 2012

Mobile

Google+ for iPad Arrives in App Store

Google has rolled out an update for the iPad version of its Google+ client software. The company said that the update would…

By Shaun Nichols · 11 Jul 2012

Industry

Google Faces $22.5 Million Fine for Safari Tracking

Google is expected to pay a $22.5 million fine – the largest ever imposed by the U.S. Federal Trade Commission – in…

By The Inquirer · 10 Jul 2012

Industry

Google’s Legalize Love Campaign Pressures Governments on Gay Rights

Google recently launched a new campaign called Legalize Love, designed to promote LGBT rights internationally by pressuring governments to decriminalize homosexuality. Google…

By Miranda Miller · 10 Jul 2012

Social

Google +1 Button Now Recommending Pages

An updated Google +1 button rolled out yesterday and offers social recommendations even to signed out users on mouse-over. The new functionality…

By Miranda Miller · 10 Jul 2012

PPC

3 Tactics for Demographic Targeting on the Google Display Network

Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some…

By Joseph Kerschbaum · 10 Jul 2012

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