Google.
Tell Me Three Times: A 3-Pronged PPC Balance System
Don’t rely on your AdWords, adCenter, or Facebook PPC data exclusively for data on the health of your account. Instead, achieve feedback redundancy by incorporating at least two…
Google Denies Microsoft’s Android Botnet Report
Google lashed out at Microsoft researcher Terry Zink, claiming there is no evidence to support his warning that a new botnet is…
Google Tests New Shopping Results Placement, Tabbed Mega Sitelinks
Google is busy testing more new SERPs formats, including one that moves Google Shopping results to the right sidebar and another that…
5 Reasons Digital Marketing Agencies Are Booming (and 4 Reasons You Might Need One)
Given the pace of change in digital marketing, agencies will only grow in numbers and services they provide to their clients. Here…
Twitter Upgrades Search With Autocomplete, ‘People You Follow’ Results
Twitter has improved their search function with autocomplete, a filtering option that allows users to see search results only from those they…
Google Axes iGoogle, Chatback & Google Mini
Google has announced a bit of housekeeping: the days are numbered for personalized homepage iGoogle, Google Talk Chatback, intranet Google Mini, and…
Where Good Content Goes Wrong
If your content isn't helping you build the kinds of future-proof links that your site needs, take a good look at your…
How to Run Foreign Language PPC Campaigns
Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can…
Google Indoor Maps Now Available on Android Phones in UK
Google has finally brought its indoor mapping service to the UK, after launching it in the U.S. last November. Available now on…
Google Shopping Weapons Ban Has Gun Enthusiasts Up In Arms
Guns and accessories, ammunition, knives, and other weapons are no longer allowed in Google Shopping listings. The ban is part of Google’s…
4th of July Google Doodle Was Made For You and Me
Happy Fourth of July! Just as barbecues and fireworks have become tradition on this date, so too have holiday Google Doodles. Today,…
131 (Legitimate) Link Building Strategies
Link building remains a critical element of marketing – one that is constantly evolving. Stay safe with these creative, proven tactics, including…
Mobile Landing Page Optimization – 10 Best Practices for Success
Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality! Learn…
3 Ways PPC Averages Lie
There’s an old adage that says “averages lie.” Nowhere is this truer than with PPC data. If you’re focusing exclusively on averages,…
The New Mobile SEO Strategy
Not only has Google come out and supported a mobile strategy, it comes with specific SEO friendly recommendations at no extra cost.…
Simplifying the Task of Pruning Links
If you have 10,000 or more bad links to your site, cleaning up can seem like an insurmountable task, particularly if the…
eHow Shows Critics How to Create a High-Quality Content Farm
Critics have called eHow a “content farm.” So, have Google’s site quality algorithms somehow failed to reduce the rankings of eHow’s low-quality…
Bing Webmaster Tools Lets You Disavow Backlinks
Bing has announced a new configuration area in Bing Webmaster Tools called "Disavow Links." The tool is for submitting an unlimited number…
Google Knowledge Graph Shows Outdated Search Results for Trending Topics [Study]
One in five Google Knowledge Graph entries are outdated for high activity queries, when compared to their most recent corresponding Wikipedia entry.…
Google Analytics Finally Gets Mobile App
At long last, the Google Analytics team announced an official Google Analytics mobile app. There are nearly a dozen apps in the…
Google & Ecommerce: 10 Things Business Owners Need to Know Before July
Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready…
Google Mobile App Analytics Measures Acquisition, Engagement, Outcomes & More
Google Analytics users can create a tracking profile that specifically tracks mobile apps. Google Mobile App Analytics has introduces a plethora of…
9 Questions to Shape and Future-Proof Your Link Building Strategy
Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here’s a checklist to help…
How to Bring Your Content Marketing Strategies to Life
Three areas are critical when getting your content marketing strategy in motion: deciding whether to outsource or hire your own writer; creating…
Undoing SEO Damage Caused by Global Reputation Management Disasters
Thanks to the widespread global adoption of social networks, something that is funny, crass, or insulting can instantly go viral – destroying…
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