Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,712 articles
Latest in Google

Tell Me Three Times: A 3-Pronged PPC Balance System

Don’t rely on your AdWords, adCenter, or Facebook PPC data exclusively for data on the health of your account. Instead, achieve feedback redundancy by incorporating at least two…

By Howard Jacobson · 10 Jul 2012

Mobile

Google Denies Microsoft’s Android Botnet Report

Google lashed out at Microsoft researcher Terry Zink, claiming there is no evidence to support his warning that a new botnet is…

By Alastair Stevenson · 09 Jul 2012

Industry

Google Tests New Shopping Results Placement, Tabbed Mega Sitelinks

Google is busy testing more new SERPs formats, including one that moves Google Shopping results to the right sidebar and another that…

By Miranda Miller · 09 Jul 2012

Social

5 Reasons Digital Marketing Agencies Are Booming (and 4 Reasons You Might Need One)

Given the pace of change in digital marketing, agencies will only grow in numbers and services they provide to their clients. Here…

By Erez Barak · 09 Jul 2012

Social

Twitter Upgrades Search With Autocomplete, ‘People You Follow’ Results

Twitter has improved their search function with autocomplete, a filtering option that allows users to see search results only from those they…

By Miranda Miller · 09 Jul 2012

Industry

Google Axes iGoogle, Chatback & Google Mini

Google has announced a bit of housekeeping: the days are numbered for personalized homepage iGoogle, Google Talk Chatback, intranet Google Mini, and…

By Miranda Miller · 09 Jul 2012

Content

Where Good Content Goes Wrong

If your content isn't helping you build the kinds of future-proof links that your site needs, take a good look at your…

By Jennifer Van Iderstyne · 08 Jul 2012

PPC

How to Run Foreign Language PPC Campaigns

Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can…

By Christian Arno · 06 Jul 2012

Local

Google Indoor Maps Now Available on Android Phones in UK

Google has finally brought its indoor mapping service to the UK, after launching it in the U.S. last November. Available now on…

By The Inquirer · 06 Jul 2012

PPC

Google Shopping Weapons Ban Has Gun Enthusiasts Up In Arms

Guns and accessories, ammunition, knives, and other weapons are no longer allowed in Google Shopping listings. The ban is part of Google’s…

By Miranda Miller · 05 Jul 2012

Industry

4th of July Google Doodle Was Made For You and Me

Happy Fourth of July! Just as barbecues and fireworks have become tradition on this date, so too have holiday Google Doodles. Today,…

By Danny Goodwin · 04 Jul 2012

SEO

131 (Legitimate) Link Building Strategies

Link building remains a critical element of marketing – one that is constantly evolving. Stay safe with these creative, proven tactics, including…

By Julie Joyce · 03 Jul 2012

Mobile

Mobile Landing Page Optimization – 10 Best Practices for Success

Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality! Learn…

By Angie Schottmuller · 03 Jul 2012

PPC

3 Ways PPC Averages Lie

There’s an old adage that says “averages lie.” Nowhere is this truer than with PPC data. If you’re focusing exclusively on averages,…

By Melissa Mackey · 03 Jul 2012

Mobile

The New Mobile SEO Strategy

Not only has Google come out and supported a mobile strategy, it comes with specific SEO friendly recommendations at no extra cost.…

By Ben Goodsell · 02 Jul 2012

SEO

Simplifying the Task of Pruning Links

If you have 10,000 or more bad links to your site, cleaning up can seem like an insurmountable task, particularly if the…

By Eric Enge · 02 Jul 2012

Video

eHow Shows Critics How to Create a High-Quality Content Farm

Critics have called eHow a “content farm.” So, have Google’s site quality algorithms somehow failed to reduce the rankings of eHow’s low-quality…

By Greg Jarboe · 02 Jul 2012

SEO

Bing Webmaster Tools Lets You Disavow Backlinks

Bing has announced a new configuration area in Bing Webmaster Tools called "Disavow Links." The tool is for submitting an unlimited number…

By Thom Craver · 02 Jul 2012

Industry

Google Knowledge Graph Shows Outdated Search Results for Trending Topics [Study]

One in five Google Knowledge Graph entries are outdated for high activity queries, when compared to their most recent corresponding Wikipedia entry.…

By Miranda Miller · 02 Jul 2012

Analytics

Google Analytics Finally Gets Mobile App

At long last, the Google Analytics team announced an official Google Analytics mobile app. There are nearly a dozen apps in the…

By Thom Craver · 29 Jun 2012

PPC

Google & Ecommerce: 10 Things Business Owners Need to Know Before July

Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready…

By Mary Weinstein · 29 Jun 2012

Mobile

Google Mobile App Analytics Measures Acquisition, Engagement, Outcomes & More

Google Analytics users can create a tracking profile that specifically tracks mobile apps. Google Mobile App Analytics has introduces a plethora of…

By Thom Craver · 29 Jun 2012

SEO

9 Questions to Shape and Future-Proof Your Link Building Strategy

Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here’s a checklist to help…

By Nichola Stott · 29 Jun 2012

Content

How to Bring Your Content Marketing Strategies to Life

Three areas are critical when getting your content marketing strategy in motion: deciding whether to outsource or hire your own writer; creating…

By Bob Tripathi · 29 Jun 2012

Social

Undoing SEO Damage Caused by Global Reputation Management Disasters

Thanks to the widespread global adoption of social networks, something that is funny, crass, or insulting can instantly go viral – destroying…

By Michael Bonfils · 29 Jun 2012

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