Google.
6 Critical Action Items B2B SEOs Need to Consider With Converged Media
B2B SEOs should be at the forefront of converged media, as best practices and opportunities inherent to SEO will be enhanced by companies embracing this initiative. Consider these…
Google Improves Content Experiments in Analytics
Google Analytics users now have access to several helpful and time-saving improvements to the content experiments tool. You can now set up…
Google Tests ‘Explore More’ Option in Knowledge Graph Search Results
A new Google Knowledge Graph test has been spotted – one that gives users the option to “Explore More” on the topic,…
Can the SEO-PR Love Affair Survive After Panda & Penguin?
Following Google’s latest updates, it's no longer enough to write, optimize and distribute press releases. Now, you must provide quality, relevant, newsworthy…
How to Improve Your AdWords Performance With Analytics
Where you were previously looking at cost per keyword, comparing against traffic volumes and conversion rates, you now need to add some…
Want Links to Your Website? Be Unique & Expand Your Marketing
It's increasingly difficult getting noticed online - that makes getting links and top rankings even harder. It's important to take a hard…
Google Webmaster Tools Adds Index Status
Google Webmaster Tools will now let you know how many pages of your website are currently included in Google’s index. The new…
Google Closer to EU Antitrust Settlement
Google is nearing a settlement with the Euroopean Commission regarding its search and advertising antitrust probe. Antitrust chief Joaquin Almunia says EU…
Running Lean With AdWords
No question that Google AdWords is, as Ash Maurya says, the perfect traffic source for optimization and scaling. But it’s still the…
Google Panda Alert: Data Refresh Starts Tonight
If the last few days haven't been chaotic enough for you, brace yourself for some more fun. Google announced tonight via Twitter…
Facebook Tests Sponsored Results in Search Bar
Facebook’s search box could become home to a new form of advertising – Sponsored Results – alongside its organic results when users…
Google’s Confusing Unnatural Link Warnings Freak Out SEOs & Webmasters
Google sent out a pair of confusing messages alerting webmasters to the fact that other websites are linking to theirs, and as…
Wajam Social Search Now Includes Shopping.com Product Recommendations
Social search startup Wajam is taking the online shopping world by storm by adding product recommendations from your friends on Facebook, Twitter,…
How to Create Good Infographics Quickly & Cheaply
Nobody likes an irrelevant or boring infographic. Once you’ve addressed the "Who Cares?" factor and know what info you want in your…
Amelia Earhart Found in Google Doodle
The search for U.S. aviation pioneer Amelia Earhart has yet to turn up any evidence in the 75 years since she vanished…
Marissa Mayer Brings Hope to Yahoo
Marissa Mayer’s arrival as Yahoo’s new CEO has Yahoos hopeful. Literally. One Yahoo was inspired to create a “Hope” poster reminiscent of…
Google Buys Email Client Sparrow to Boost Gmail
Sparrow works on iPhone and iPad devices and Mac computers, using simplified interfaces of Twitter clients such as Tweetie or IOS apps…
YouTube & BrightRoll Leapfrog Past Hulu and Adap.tv in Video Ads
This shake up in the video ad rankings comes during a period when video advertising was breaking records month after month. Americans…
Don’t Forget the Low Hanging Fruit in SEO
While you work toward long-term SEO goals, don’t ignore short-term opportunities – terms that rank at the bottom of Page 1 or…
A 6 Step Process for Keyword Research
Any good SEO campaign starts with proper keyword identification and categorization. The following keyword research process will provide a good structure and…
Foursquare Adds Local Updates From Businesses
Foursquare Local Updates let merchants send text, photos and Specials to customers who have either checked into a business several times or…
How To Write the Best PPC Ad Copy & Beat Your Competitors
While you can to design systems that allow you to create the best ad copy by constantly split testing, it's much easier…
Localizing Mobile Ad Campaigns: A Conversation with YP
David Kurtz, YP's VP of publisher products, discusses YP's new location targeting ads to better capture user intent, and what the ad…
Google Reports $12.2 Billion in Q2 2012 Revenue, 35% YoY Growth
Google revenues topped $10 billion for the third quarter in a row, up 15 percent from the $10.65 billion reported in Q1…
Writing for Search Engines
There is a wide array of uses for content to improve your search engine rankings or just add new traffic to your…
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