Google.
Hollywood Stars Visit Googleplex to Shoot Scenes for ‘The Internship’ Movie
Vince Vaughn, Owen Wilson and director Shawn Levy dropped by the Google campus in Mountain View this week to shoot scenes for “The Internship.” Several Google employees and…
12 Perspectives on How B2B SEO Can Better Support PR & Communications
Collaboration between SEO and PR teams is becoming even more critical for the success of a B2B search engine optimization program. Twelve…
Google Pushes Freshness With AdWords Seller Ratings Extension Change
Only companies with at least 30 reviews during the past 12 months and a four-star rating will now be eligible to have…
comScore: Online Video Content Reaches Record 188 Million U.S. Viewers
ComScore has released the latest data from its Video Metrix service, which shows that 188 million U.S. Internet users watched 37.7 billion…
Larry Page & Sergey Brin Grow Richer, Mark Zuckerberg Tumbles in Forbes 400
The 400 richest people in America are worth a combined $1.7 trillion, according to the 2012 installment of the Forbes 400 list.…
Google Wants You To Use Keyword Metatags… No, Really
Google has announced a new keyword metatag for Google News-accredited blogs and websites, allowing webmasters to offer the engine more information via…
Google’s Anatomy
CEO Larry Page referred to Google+ as the company’s “social spine” in an earnings call earlier this year. If Google+ is the…
SEO & the Dawn of Visual Social Media
The days of the single task "SEO and done" marketing are over. Small- to medium-sized businesses should focus on local SEO, Pinterest,…
A Call To Search Engines to Reduce Dependence on Microformats
If websites that invest tens of millions of dollars per year in driving traffic cannot get simple semantic markups implemented correctly, how…
Google Maps Business Photos Panoramic Interiors Easier to Access
Improvements to Google Maps Business Photos offer searchers panoramic views of more business interiors. Users can now simply drag and drop an…
The Ultimate Guide to Group Buying Sites
Group buying websites make local marketing at scale accessible to businesses, but don’t make them instantly profitable or worthwhile. You need to…
Has PPC Ad Position Been Reduced to a Simple Race to the Top?
With a constant parade of new ad features being rolled out by Google AdWords, the importance of ranking in the top 3…
7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers
While many in the community are bracing with the implications of Do Not Track, others believe it won’t have a significant impact…
3 Mobile Marketing Must Haves for the Holiday Season
A flood of mobile device sales throughout the year means mobile is poised to play an even more crucial role in the…
Search Marketing & the Fine Art of Nexting
Our subconscious has habit of predicting what is just about to happen, or "nexting." So it's critical for search marketers to create…
Google Buys Instagram Rival Nik as Google+ Passes 400 Million Users
Google has announced it is to acquire imaging platform Nik Software and reports that Google+ now has more than 400 million members…
Google AdWords Gets Shared Budgets Option for Easier Allocation Across Campaigns
A new Google AdWords feature allows marketers to share a daily maximum budget across multiple campaigns. Shared Budget was designed to improve…
Google Play, YouTube & Others Getting 600+ 20th Century Fox Movies, TV Shows
Google Play and YouTube are among the new distribution channels chosen by 20th Century Fox for over 600 movie and TV show…
Google Panda Refresh Alert: Expect Some Flux
A Panda refresh will be rolling out over the next few days, Google today announced via Twitter. Google warned website owners to…
Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great
Google AdWords Auction Insights offers advertisers unprecedented keyword data about their competitors. Learn what awesome things are available and how PPC campaign…
Local Search Insights: What Are Consumers in Your Local Area Searching For?
Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and…
Google Rolls Out Car Insurance Comparison Shopping in UK
Google UK is gradually making their car insurance comparison tool available across the United Kingdom. It’s the latest product comparison from the…
Algorithm Updates, Duplicate Content & A Recovery
The following story shows why it's important to know where your SEO client’s or company’s content originated if it precedes your involvement…
8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices
As more people use their mobile devices and tablets to search for your products and services, you can and should cater to…
How to Take Advantage of Google AdWords’ Improved Geotargeting
Google recently launched their improved geotargeting capabilities. Geotargeting is a powerful tool to help target key areas, and avoid others. It is…
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