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Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,712 articles
Latest in Google

6 Super Time-Saving Tips to AdWords PPC Management

It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don’t manage themselves. Or…

By Lisa Raehsler · 28 Nov 2012

SEO

SEO – Content | Confusion | Clarity

Content marketing is a huge, vitally important part of company and marketing strategy. But if you’re considering content marketing as an alternative…

By Andy Betts · 27 Nov 2012

Industry

Hackers Take Down Google Pakistan for 18 Hours

The websites, all of which had .pk for Pakistan domain names, mostly had their usual content replaced with a photo of two…

By Dave Neal · 27 Nov 2012

Industry

FTC to Drop Vertical Search Antitrust Case Against Google? No Consumer Harm Found

Federal Trade Commission officials are reportedly thinking of dropping their antitrust case against Google. The FTC plans to drop the case because…

By James Dohnert · 27 Nov 2012

Industry

Snoopy: The DuckDuckGo Logo for Charles M. Schulz’s Birthday

Snoopy is hanging out with a bird of a different feather today. Rather than his traditional playmate, Woodstock, Snoopy appears with Dax,…

By Danny Goodwin · 26 Nov 2012

Industry

Google Warns Secretive Government Group Could Kill Open Web

Google has slammed an upcoming meeting of the International Telecommunications Union (ITU), set for Dec. 3 in Dubai, which the company says…

By Shaun Nichols · 26 Nov 2012

Analytics

5 Tips for Handling (Not Provided) Data

(Not Provided) accounts for almost 40 percent of referring traffic data – and this will continue trending up until the majority of…

By Uri Bar Joseph · 26 Nov 2012

PPC

Branded vs. Non-Branded SEM

Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here…

By Brad Miller · 26 Nov 2012

PPC

Google Shopping Holiday Update for Merchants

In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience.…

By Mary Weinstein · 26 Nov 2012

SEO

5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

Help your B2B SEO program drive long-term business value by developing multiple conversion opportunities, integrating a lead scoring system, embracing split testing,…

By Derek Edmond · 23 Nov 2012

PPC

Competitive Intelligence: A Gift Waiting to be Opened

To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid…

By Gregg Hamilton · 21 Nov 2012

Industry

Google Smashes U.S. Search Market Share Record, Closes in on 70%

In October, Google smashed its own search engine market share record, accounting for 66.9 percent of all searches conducted in the U.S.…

By Danny Goodwin · 21 Nov 2012

SEO

Link Building for Affiliates

Affiliate websites probably have it tougher than anyone else when it comes to link building. Learn how you can devote your time…

By Julie Joyce · 20 Nov 2012

Content

The Bra Tree – A New Way Of Thinking About Evergreen Content

When most SEOs think of evergreen content, they think of something boring, dry, and rehashed. But with a little personality and regular…

By Christina Zila · 20 Nov 2012

Social

How to Master Working With Bloggers

Bloggers require a very specific type of outreach. As gatekeepers, your pitch and/or deliverable must cater to their interests. These tips will…

By Adria Saracino · 20 Nov 2012

SEO

Take Out Duplication Without a Single Site Change

Too often, waiting on the client or development team to implement website changes will help reduce excess crawling and indexation can hinder…

By Ben Goodsell · 19 Nov 2012

SEO

How Can Google Stop the Black Hats?

Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest…

By Simon Penson · 19 Nov 2012

Mobile

Google’s iPhone Maps Quest Nearing End?

Google is nearly ready to release Google Maps for iOS. Google has distributed a test version of its new Google Maps for…

By Carly Page · 19 Nov 2012

SEO

7 Link Quality Metrics That Matter

Focusing on links that have the most actual value (not taking SEO into consideration) will net you the links that the search…

By Eric Enge · 18 Nov 2012

Analytics

Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

Who doesn’t love conference swag? Here are five useful digital resources for SEOs and search marketers, courtesy of SES Chicago sponsors.

By Miranda Miller · 16 Nov 2012

Mobile

Mobile App Marketing Guidelines

Acquiring downloads and installs of a mobile app isn’t easy. There are millions of apps available on iTunes and Google Play, but…

By Justin Freid · 16 Nov 2012

Industry

Putting Search in Focus: Trends to Watch in 2013

What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on?…

By Lisa Buyer · 15 Nov 2012

PPC

How to Niche Your PPC Ads

What do you do if you’re in a market in which all the ads are saying more or less the same thing?…

By Howard Jacobson · 14 Nov 2012

PPC

Testing Google’s Recommended Display Ramp-Up Strategy

Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try launching with…

By John Lee · 14 Nov 2012

SEO

10 SEO Considerations for a Content Management System

A good content management system can have a dramatic impact on your SEO performance and conversely, a bad CMS can kill your…

By Catfish Comstock · 13 Nov 2012

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