Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,712 articles
Latest in Google

Google as Your Identity Provider: Where Are We Now?

The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program is no longer a theoretical probability, the NSTIC is here and in go mode,…

By Kristine Schachinger · 28 Dec 2012

SEO

An Open Letter to Google

Hi, Google. As we head into a new year, please try to remember that we're people, too and sometimes we need real…

By Dave Davies · 27 Dec 2012

PPC

Top News Events of 2012 & Resulting PPC Trends

Facebook’s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip…

By Suren Ter Saakov · 27 Dec 2012

Analytics

7 Time-Saving Google Analytics Custom Reports

The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what…

By Eric Siu · 27 Dec 2012

Analytics

23 Tips on How to A/B Test Like a Badass

A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy…

By Eric Siu · 27 Dec 2012

Analytics

2012 Analytics Year in Review & Predictions for 2013

Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and…

By Garry Przyklenk · 26 Dec 2012

Social

Worldwide Social Media Usage Trends in 2012

With social networks playing an increasingly important part in many people's lives, more global businesses are taking advantage of the social media…

By Christian Arno · 26 Dec 2012

SEO

10 Old SEO Methods You Need to Stop

Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that’s…

By Greg Habermann · 26 Dec 2012

SEO

SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

Four SEO selling and buying tricks produce unrealistic expectations and create imbalance in the SEO services market. These tricks will only lead…

By Krista Lariviere · 24 Dec 2012

Industry

The Search Marketing Roller Coaster: 2012 Year in Review

Well, 2012 has been one of hell a ride for search marketers. The only way to describe it is a series of…

By Andy Betts · 24 Dec 2012

Video

20 Top YouTube & Video Marketing Stories of 2012

YouTube marketing news and developments dominated the headlines this year – from big redesigns, to Google Play, and AdWords for video. Here’s…

By Greg Jarboe · 24 Dec 2012

SEO

Critical Components to SEO Success in 2013

Invest in hiring and retaining talent, writing high-quality content, and acquiring relevant links from authority sites. This powerful combination will lead to…

By George Fischer · 21 Dec 2012

SEO

Search Engine Reputation Management Services

Companies need to become aware that all their activities can result in well-ranked online messages that can have a huge effect on…

By Peter Van Der Graaf · 20 Dec 2012

PPC

Top 10 Countdown: Vital Online Marketing Tools

Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do…

By Marc Weisinger · 20 Dec 2012

SEO

Is Agile Marketing the Future of Search in 2013?

For agile campaigns, you need to be on top of your game, and know what's going on around you. If you're prepared…

By Kevin Gibbons · 19 Dec 2012

SEO

The Good, The Bad & The Indifferent: Reviewing SEO results in 2012

This year, Richard Kirk and his team at Performics have been advising clients to invest in a content strategy as a means…

By Richard Kirk · 19 Dec 2012

Local

Customers Flee Apple Maps

Google Maps for IOS app reached 10 million downloads in just two days. Jeff Huber, SVP of Commerce and Local at Google…

By Carly Page · 18 Dec 2012

SEO

Make News, Win Links

Creating unique, newsworthy content is a tough job for our increasingly savvy audiences. The content getting the most social shares and generating…

By Julie Joyce · 18 Dec 2012

PPC

7 Questions To Expect From Your New PPC Manager

So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe you’re…

By Melissa Mackey · 18 Dec 2012

Local

A Simple Guide to Using rel=”alternate” hreflang=”x”

This specification element helps Google index and serve the localized version of your content to users who require an alternate language version.…

By Nick Eubanks · 18 Dec 2012

Mobile

Glowing Reviews for Facebook’s Faster Android App

Facebook released a native app for Android devices, which it claims is "twice as fast" as its previous effort. Facebook for Android…

By Carly Page · 17 Dec 2012

Content

15 Ways to Make Small Budget Content Creation & Marketing Work

Short on cash but big on ideas? Here are a few ideas to help you formulate a quality content led digital marketing…

By Simon Penson · 17 Dec 2012

Analytics

Estimating the Impact of iOS 6 Organic Search Data Loss & Relabeling

In iOS 6, Apple decided to default to Google’s secure search. But more traffic isn’t showing up as Not Provided (Google Analytics)…

By Ben Goodsell · 17 Dec 2012

Industry

Google Takes 67% Search Engine Market Share

Google and Bing again saw gains in search engine market share in November, while Yahoo continues to fall in the rankings, comScore…

By Miranda Miller · 17 Dec 2012

SEO

10 Questions to Test Your Holistic SEO Prowess

With SEO constantly reshaping under our feet, a holistic approach to digital marketing and SEO is a key element in your survival…

By Eric Enge · 16 Dec 2012

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