AdWords.
MSN adCenter vs. Google AdWords – Comparison Chart
If in the past you've only worked with Google or Yahoo, you should really start paying attention to adCenter for PPC.
Secrets to Paid Search Success Revealed, Part 2
Want to save thousands of dollars on your paid search advertising campaigns? Use these tips on running exact, phrase, and broad match.
Google Settles AdWords Discrimination Complaint in France
Google has settled with French authorities, promising to overhaul its rules on blocking certain advertisers from buying sponsored links, the New York…
Click Fraud Rising – Should You Be Concerned?
Lost revenue from click fraud can be minimized. Here's what search advertisers can do to avoid wasting budget.
Welcome to Google Places Search
On Thursday I went to lunch with Sage Lewis at his favorite restaurant in Akron, Rancheros Taqueria. Although I feel their food…
Can Microsoft adCenter Pose a Threat to Google AdWords?
Industry experts from enterprise search marketing agencies offer insight into what advertisers can expect to squeeze out of adCenter.
RIP: AdWords Report Center
If you spend any amount of time in Google AdWords, you’ve probably noticed that your report options have slowly been dissappearing from…
Google Promotes Susan Wojcicki to Senior VP
Google has promoted Susan Wojcicki from vice president of product management to senior vice president. Wojcicki, Google’s 18th employee, will continue her…
Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada
Today Yahoo! and Microsoft announced that they have completed a major search alliance milestone in both the U.S. and Canada. Starting today,…
Hacking AdWords – Who Said Black Hat Was Just Organic?
Drugs. Viagra. Online casinos. Yes, even AdWords isn't impervious to black hat techniques.