AdWords.
Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords – Here’s Why
Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you...we need to have a talk.
Where’s the Value in AdWords Dynamic Structured Snippets?
"Dynamic structured snippets" is the latest invention coming out of AdWords, but it’s left many of us scratching our heads and trying…
Bing Ads to Simplify AdWords Campaign Import Process With Upgraded URLs
The platform plans to integrate Upgraded URLs to ensure that advertisers can easily manage URLs between AdWords and Bing Ads.
Store Visits Metric Helps Google AdWords Users Measure Offline ROI
After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and…
Hilton Uses Google Hotel Ads to Entice New Customers
Hilton Hotels is using Google's new ad product, aimed specifically at the hotel industry, to grow conversions by 45 percent and increase…
Optimizing for AdWords Display Campaigns: Demographics, Ads, Mobile
Consider the following tips when rolling up your sleeves for optimizations in the Google Display Network.
Bing’s Unified Device Targeting Arrives
Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this…
Spring Cleaning: A Quarterly PPC Checklist
There’s something about the changing of the seasons and yearly quarters that inspires us to start anew each time. So as we…
Call-Only Ads – 5 Reasons Why They Should Be Part of Your PPC Strategy
Here are five good reasons why you should migrate to AdWords' new Call-Only Ads as part of your PPC strategy.
Google Reveals Android App for On-the-Go Campaign Management
Google launches an AdWords app for Android that is now available in the Play store.
Brands Boost Conversions With Google Shopping Campaigns
Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from…
Google AdWords Reveals Mobile Call-Only Campaigns
Call-only campaigns are a new and easy way for advertisers to reach potential customers by prominently showing their phone number.
7 Labels Features You Will Love in DoubleClick Search
Here is a look at seven of the best lables features of DoubleClick Search, and how they can help your day-to-day account…
Google Offers Guidebook for AdWords Updates
Google AdWords has added two new features to its Help section: a how-to guide for paid search best practices and a timeline…
A Complete Guide for AdWords Location Targeting: Setup, Use Cases, and Results
One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad…
Google AdWords Upgrades URLs for Better Tracking
Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means…
AdWords Editor 11 – What’s Not to Love? 7 Reasons Why You Will
The new version of AdWords Editor is a complete overhaul of the old tool. Here are seven features that will make managing…
4 Reasons You Should Run a Paid Search Campaign With an Already Successful SEO Strategy
SEO and paid search are often viewed as mutually exclusive. But here are four reasons you would benefit from running a paid…
Negative Keywords Geek Out: Proactive and Reactive Approach
Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an…
3 Underused Insights From AdWords’ Dimensions Tab
These three pieces of data that can be found in the Dimensions tab often go unnoticed, but they can be extremely useful…
Using AdWords Scripts for PPC Campaign Management
Few understand the power of AdWords scripts, and even fewer still use them to capacity. So here's a look at how to…
How to Define, Track, and Optimize PPC AdWords ROI
For Google advertisers, 2015 stands to profit heavily from AdWords advertisements. Here's how to get the most out of it.
3 Simple Ways to Optimize Your AdWords Remarketing Campaign Now
While the possibilities are seemingly endless, there are a few "go-to" areas in your remarketing campaign you can analyze first when you…
3 Advanced AdWords Features for a Smarter Keyword Bidding Strategy
Here are three advanced Google AdWords features you can use to find the lowest cost per click with the highest conversions.
New Google Metric Reveals Which Products Drive Store Visits
Now, with the help of a new metric called "store visit measurement," advertisers in the U.S. can decide which products to include…
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