AdWords.
A Guide To DoubleClick Executive Reporting
The simplicity, chart customization, and use of formula columns makes Google's DoubleClick Executive Reports a valuable tool for account management for all levels of a business.
Moz Ranks Ranking Factors
Following SearchMetrics' study on the factors that improve Google rankings, Moz actually ranked the factors. The studies saw eye-to-eye on technical factors,…
5 Best Ad Copy Test Procedures To Stand By
It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for…
Mobile Testing: Case Studies and Findings
Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's…
360 Degree Video Ads on YouTube Let Advertisers Deliver Richer Experience
Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.
AdWords Scripts Discovery – Pause and Enable Ads Based on Dates
The simple AdWords Script that has allowed ads to be paused or enabled on certain dates through the engine, without having to…
Google Measures Conversions Across Browsers, Apps
The latest addition to AdWords allows marketers to track conversions that start in browsers and end in-app, and vice versa.
Purchases on Google One of Many Upcoming Mobile Shopping Enhancements
A Google buy button has been the subject of speculation for months. The search giant announced its upcoming release, along with other…
How to Identify Click Fraud and Minimize Wasting Your Ad Budget
While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to…
Competitive Insights Tools for Paid Search in AdWords and Bing Ads
Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve…
PPC Automation Methods for Retail Search Advertising
Used for things like reporting and recurring tasks, PPC automation helps retailers manage their channels, particularly those retailers with extensive catalogs.
6 Things to Watch for When Starting AdWords for Video
If you're thinking about adding video to your PPC strategy, you're not alone! Here are some tips for easily adding video to…
How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test
How do you to conduct a scientific ad copy A/B test for AdWords and make sure that your test results are statistically…
AdWords Update Combats “Fat Finger Syndrome”
A new Google AdWords update will help advertisers to better differentiate purposeful from accidental ad taps.
8 Essential Tools to Simplify SEO for Content Marketing
There are many tools that can help you create content that will perform well in search engines: a daunting, time-consuming task. Here…
The Most Expensive States for Paid Search in the U.S.
Cities like New York and San Francisco tend to be synonymous with expensive, but CPCs are higher in rural areas, particularly Alabama,…
PPC Myth-Busters: 5 B2B Folklores Debunked
Can PPC save a dying business? Is Google AdWords too expensive? Time to explore some common PPC fairy tales.
AdWords Offers Updates to YouTube Brand Lift Insights
Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push…
The Importance of Ad Extensions – Five Ways to Create That Personal Touch
Since Google AdWords determines the best combination, having extensions, such as site links and callouts, gives your ad a better chance to…
New Google AdWords Products and Partnerships Focus on App Attribution
During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps.
Five Ways to Glean Important Insights From GWT’s New Search Analytics Report
A new report from Search Console, formerly known as Google Webmaster Tools, will give marketers a better sense of how users interact…
Keywords on Mobile: Not Comparable to Desktop
Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while…
Google Upgrades AdWords Editor to Support Labels
Reacting to user feedback, Google has upgraded its AdWords Editor to fully support lables, upgraded URLs, targeted in-app mobile ads, and call…
5 Simple Ways to Wrangle Your PPC Budget on Brand-New Accounts
It’s easy for PPC managers to prepare for what might happen when they launch new campaigns if they have historical data on…
Google Reveals New AdWords Products
Some of the search juggernaut's soon-to-be-released offerings include new automotive and hotel ads, redesigned Dynamic Search Ads, and tools to improve attribution.
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