Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
SEO

20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

Check out this huge collection of insights from leading brands and thought leaders in the earned media and digital marketing space on…

By Andy Betts · 06 Sep 2013

Local

Google Places for Business vs. Google+ Local

Confused about how Google Places is different from Google+ Local? You aren't alone. Do you need one, both, or neither? Google hasn't…

By Amanda DiSilvestro · 06 Sep 2013

Events

Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

Nine Bay Area Meetup Groups plan to converge on the SES San Francisco conference next week. Here, organizers of several of these…

By Greg Jarboe · 05 Sep 2013

PPC

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Here are five…

By Lisa Raehsler · 04 Sep 2013

Analytics

Monitoring Your SEO Clients with Cyfe

Have trouble keeping up with everything when managing multiple SEO campaigns? Cyfe is an all-in-one business analytics tool that let you create…

By Kristi Hines · 03 Sep 2013

Content

Let Your Audience’s Interests Guide Your Content Strategy

Discovering the less obvious or intuitive interests of your target audience is a phenomenal opportunity to unlock insights into topics and content…

By Ben Straley · 29 Aug 2013

Content

How to Write Great Content: Because Awesome Content Won’t Write Itself…

We've all been told that creating unique, awesome content is our key to visibility gold and customer loyalty. But how do we…

By Lisa Barone · 28 Aug 2013

SEO

Google Finally Supports Paid and Organic Co-Optimization

With the new AdWords Paid & Organic report, Google is now encouraging more paid and organic integration. Co-optimization offers benefits. By digging…

By Bill Hunt · 26 Aug 2013

PPC

Google AdWords Adds New Paid & Organic Report

Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid…

By Jennifer Slegg · 23 Aug 2013

PPC

4 Google Changes That Could Impact Your Holiday ROI

Google's search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration…

By Dave Schwartz · 22 Aug 2013