AdWords.
Seven tips to squeeze more revenue from Google Shopping Ads
Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping results.
RankBrain’s potential effect on your paid search campaigns
Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise…
Google to roll out updates and new formats for mobile shopping and travel planning
Mobile will play its biggest role ever in 2016 and as Google reveals: mobile travel and shopping searches are already up nearly…
Everything you need to know about AdWords’ store visit conversions
Ecommerce sales came to more than $341 billion in 2015. That's huge. But amazingly, 90% of sales still happen in stores, not…
Eight most important PPC tips for online retail
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising…
Google Expanded Text Ads: 10 things you need to know
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one…
A seven step B2B AdWords tracking audit
Conversion tracking can be the bane of a PPC professional’s existence. That’s because there are so many variables. Every business has a…
The most expensive 100 Google Adwords keywords in the US
Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated…
Google AdWords launches new features for mobile ads and maps
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Seven most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Is Google testing out green labels for PPC ads?
Google looks to be testing out a new colour of ‘ad’ label for its PPC ads in Europe today. I noticed this…
How will online advertisers and retailers benefit from Google AdWords redesign?
In this mobile-first world, Google is continuously monitoring the growth of usage on mobile devices and looking for ways to improve advertiser’s…
Improve your PPC in just 25 minutes this week
Been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that needs some immediate love? I’ve…
How to track clicks to offline sales from a B2B lead generation website
Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and…
Three early results of Google removing right-hand side ads
About a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search…
Google has redesigned AdWords: what does this mean for you?
The world, the ad market, and Google itself have all changed dramatically in the past 15 years, and it’s fair to say…
Pump up the volume: six ways PPC can boost your promotions
Sometimes, you need a little extra boost for certain products or services. PPC tactics can help get the word out, and I’m…
Google kills Right Hand Side Ads: what does this mean for marketers and users?
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page…
Google is removing all Right Hand Side Ads on SERPs worldwide
As reported and confirmed by numerous sources, Google will no longer be showing ads on the right hand side of its search…
AdWords: six simple techniques to save you money
We are all constantly trying to squeeze as much as we can from our AdWords budgets and we never seem to quite…
29 super useful PPC tools you need to try this year
The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or…
AdWords Smart Goals: not a smart move for advertisers
Let’s look a little closer at what I believe the issues to be with AdWords' new offering, and I’ll end on a…
Bidding for top position on a SERP: what does it get you?
It is innately good to see your brand #1 on a search page but I wanted to take a look at the…
Google announces new store visit metrics in AdWords
Google has today announced new features for its store visits metric for AdWords users.
Paid search and PPC: a super accessible beginner’s guide
This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in…
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