AdWords.
Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to…
Emoji appear in Google AdWords ads titles
Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled…
How will Google’s new ‘Ad’ label impact marketers?
Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now…
Does dwell time really matter for SEO?
What's the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last…
The 10 Best & Biggest New PPC Features of the Year
Some new PPC features stuck out more than the rest this year. This article will separate the unicorns from the donkeys!
Google releases new AdWords improvements and stats ahead of Black Friday
Google is adding more store visits data to AdWords distance reporting, available when measuring geographic performance of your ads.
A 10-minute account audit to prevent SEM fires during the holidays
We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time.
Capitalize on volume and long tail in Q4 with Dynamic Search Ads
In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays.
How to combine AdWords with Outbrain without cannibalizing their effectiveness
How different parts of the funnel can specifically incorporate two different channels - AdWords and Outbrain - while avoiding cannibalisation.
Google’s biggest ever product announcement: what are the implications for search?
New products include a pair of Pixel smartphones, Google Home smart speaker, Daydream VR set, Google Wi-Fi router, and a higher-definition Chromecast…