AdWords.
What is SEM?
If you are coming to this article as a novice, I know what you are thinking. Not another damned 3 letter acronym! Don’t we have enough?
5 most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
The psychology of language for paid search
The success of your PPC campaigns may depend on the language that you’re using. Here's how to improve it.
How to use Google’s new demographic targeting for search ads
Through AdWords, Google has given advertisers a lot of control over when and how their ads are shown, but until recently, it…
Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to…
Emoji appear in Google AdWords ads titles
Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled…
How will Google’s new ‘Ad’ label impact marketers?
Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now…
Does dwell time really matter for SEO?
What's the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last…
The 10 Best & Biggest New PPC Features of the Year
Some new PPC features stuck out more than the rest this year. This article will separate the unicorns from the donkeys!
Google releases new AdWords improvements and stats ahead of Black Friday
Google is adding more store visits data to AdWords distance reporting, available when measuring geographic performance of your ads.
A 10-minute account audit to prevent SEM fires during the holidays
We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time.
Capitalize on volume and long tail in Q4 with Dynamic Search Ads
In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays.
How to combine AdWords with Outbrain without cannibalizing their effectiveness
How different parts of the funnel can specifically incorporate two different channels - AdWords and Outbrain - while avoiding cannibalisation.
Google’s biggest ever product announcement: what are the implications for search?
New products include a pair of Pixel smartphones, Google Home smart speaker, Daydream VR set, Google Wi-Fi router, and a higher-definition Chromecast…
Google Optimize and Session Quality Score: a brief guide
Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform.
Six most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
How PPC brand protection can increase clicks by 34%
Brand protection is changing. Are you keeping up?
Reliable search volume data: a glimmer of hope
While poking around in the Google AdWords keyword research tool recently, I noticed something that made me do a double take.
12 companies hit with a Google manual penalty
Just in case you're ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12…
Five solid Google AdWords insights from analyzing half a billion dollars in ad spend
In which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms…
Bing Ads vs Google AdWords case study: which offers the better value?
We see mixed result across both platforms, depending on the account we’re working on, so it’s difficult to identify trends in the…
Google AdWords: the dos and don’ts of callout extensions
Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has…
Five common keyword research mistakes you need to avoid
Avoid these mistakes to do proper keyword research.
Five ways analysts can take their skills to the next level
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step…
What is game theory and can it be applied to PPC marketing?
Companies often make deals with each other to avoid bidding on each other's terms. The result is lower costs and less competition.…
Page 2 of 57