Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Industry

Questions Raised Over Google House Ads & Employees Advertising Via AdWords

Google’s had questions raised over the fairness of house ads that it runs for its own products and services plus the ability…

By Danny Sullivan · 07 Sep 2005

Industry

Highlights from the SEW Blog: Aug 17, 2005

Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web.

By Chris Sherman · 16 Aug 2005

Industry

Google’s Q2 Financial Report Hits EDGAR Database

Number crunchers might be interested to learn that Google’s Q2 2005 official quarterly report (53 pages) hit the SEC EDGAR database today.…

By Gary Price · 15 Aug 2005

PPC

U.S. District Court Judge Issues Written Decision in Geico v. Google AdWords Case

Out-Law.com reports that the judge in the Geico v. Google case recently released a written version of her ruling in a case…

By Gary Price · 15 Aug 2005

Industry

Phase 2 of Longer AdWords Text Beta Begins

In the SEW Forums, moderator OptimizeOnline posts about Google beginning the second phase of a beta test allowing longer descriptions in AdWords…

By Gary Price · 04 Aug 2005

Industry

Goodman on Yahoo’s Publishing Network

The always thought provoking Andrew Goodman says that much of the commentary and discussion about Yahoo’s new contextual ad program thus far…

By Gary Price · 04 Aug 2005

Industry

Daily SearchCast, July 29, 2005: Microsoft Wins Restraining Order Over Google Hire, Danish-Canadian Island Dispute Spills Into Google, Google Maps & MSN Virtual Earth Side-By-Side And More

Today’s Daily SearchCast covers the restraining order Microsoft won against an exec who went over to Google, the Danish-Canadian dispute over an…

By Danny Sullivan · 29 Jul 2005

Industry

A Buyer’s Guide to Paid Search Advertising Agencies

Who are the key players in the paid search arena? A companion to the Buyer's Guide to Search Engine Optimization Firms, reviewed…

By Chris Sherman · 19 Jul 2005

Industry

Google to Advertisers: We Hear You

Google has taken a lot of flak over some of its policies for AdWords, such as putting ads that didn’t meet certain…

By rumo · 14 Jul 2005

Industry

Google Simplifies & Loosens Requirements for AdWords

Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for…

By Chris Sherman · 13 Jul 2005