The always thought provoking Andrew Goodman says that much of the commentary and discussion about Yahoo’s new contextual ad program thus far is not, “looking at this from the advertiser’s point of view.”
From Andrew’s post:
As things stand, content match option on Yahoo has the dubious honor of being “even worse than Google AdWords content targeting”. If it continues to operate in its present fashion, it’ll just be helping even more dubious publishers cash in on a few ignorant advertisers who don’t track. Even if 75% of advertisers know what they’re doing, the remaining 25% are still very good at over-rewarding weak publishers with wildly overpriced clicks.