Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Industry

Google Site Targeting Live For All Advertisers

AdWords site targeting has now officially gone live for any AdWords advertiser. It was unveiled in April in a limited test for…

By Danny Sullivan · 21 Jun 2005

Industry

Search Forums Roundup: June 10, 2005

Today’s SearchDay, Search Engine Forums Spotlight, features our weekly links to this week’s hot topics from search engine forums across the web:…

By rumo · 09 Jun 2005

Industry

Search Forums Roundup: June 3, 2005

Today’s SearchDay, Search Engine Forums Spotlight, features our weekly links to this week’s hot topics from search engine forums across the web:…

By rumo · 03 Jun 2005

Industry

The Search Engine Update – Number 198 – May 31, 2005

Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of May 2005.

By Danny Sullivan · 30 May 2005

Analytics

GoLexa, Link Harvester & Recap Of Other New SEM Tools

The past few weeks have been pretty busy in terms of new search marketing tools appearing. I’ve now posted a recap of…

By Danny Sullivan · 27 May 2005

Industry

Recap Of New SEM Tools

The past few weeks have been pretty busy in terms of new search marketing tools appearing. In this article, a recap of…

By Danny Sullivan · 26 May 2005

Industry

Click Fraud: A Legal Look

Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done…

By Grant Crowell · 09 May 2005

Industry

UK: Local Directory Publisher Inks Deal With Google To Sell AdWords

Revolution reports that Google has signed an agreement with Thomson, a major player in the UK directory business to sell AdWords. According…

By Gary Price · 04 May 2005

Industry

Google Lowers Urchin Price, Continues Discounting Strategy

This afternoon the Googleplex announced that a monthly subscription to Urchin on Demand, a web analytics service, has been reduced by 60%…

By Gary Price · 03 May 2005

Industry

The Search Engine Update – Number 196 – May 3, 2005

Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of April 2005.

By Danny Sullivan · 02 May 2005